And/Or

A rede varejista John Lewis apresenta sua primeira marca de jeans feminino And/Or, que também é composta por uma gama de sapatos, acessórios e lingerie.

Para divulgar a novidade, a Adam&Eve/DDB assina comercial (assista abaixo), embalado pela música "Makeba", da cantora Jain, e produzido pela Stink.

Ficha Técnica:

AND/OR | Denim born of LA | Exclusively available at John Lewis
Client: John Lewis Partnership
Brand: AND/OR
Project name: Denim Born of LA
Client: Craig Inglis, Lorna Brown, Emma Wood & Luciana Pia
Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Written & Art Directed by Creative Team: Selma Ahmed & Genevieve De Rohan Wilner
Chief Executive Officer: Tammy Einav
Business Director: Caroline Grayson
Account Managers: Nina Godinho & Tom Peters
Producers: Matt Craigie Atherton & Amy Coomber
Assistant Producer: Hayley Carter
Strategy: Martin Beverley
Production company: Stink
Director: Samy Mosher
Executive Producer: Tor Fitzwilliams
Producer: Josh Barwick
Cinematographer: Jackson Hunt
Editing Company: Final Cut
Editor: Daniel Sherwen
Post Production: The Mill
Colourist: James Bamford
Producer: Alex Fitzgerald
Audio Post Production: Factory Studios
Audio Engineer: Jack Hallett
Music Supervision: SIREN
Music Supervisor: Sian Rogers
Music Track: Makeba by Jain
Date: March 2017