#BeTheFastest

A Virgin Media mostra que 9,58 segundos podem se esticar indefinidamente, em campanha criada pela BBH Londres protagonizada pelo atleta Usain Bolt, às vésperas dos Jogos Olímpicos do Rio de Janeiro.

No Campeonato Mundial de Atletismo de Berlim, em 2009, Bolt quebrou seu próprio recorde mundial dos 100 metros, estabelecendo uma nova marca de 9,58 segundos.

Para celebrar a realização de Bolt e dramatizar a importância da velocidade (incluindo a do seu próprio serviço de banda larga), a Virgin apresenta um curta que compreende 10 vinhetas de 9,58 segundos. Narrado pelo velocista Michael Johnson, cada segmento se concentra em um aspecto diferente da vida e da experiência de Bolt.

Leia matéria da Adweek na íntegra aqui.

Ficha Técnica:

Virgin Media
Chief Marketing Officer: Kerris Bright
Head of Advertising and Sponsorship: Ellie Tory Norman
Agency Credits
BBH Executive Creative Director: Nick Gill
BBH Strategist: Alana King
BBH Strategy Director: Elle Graham-Dixon
BBH Business Lead: Zoe Verrion
BBH Account Manager: Graham Moffat
BBH Account Director: Andrew Connolly
BBH Chief Production Officer: Davud Karbassioun
Film Credits
BBH Creative Team: Nick Gill, Davud Karbassioun
BBH Producers: Alen Grebovic, Victoria Keenan
BBH Assistant Producer: Sarah Finnigan Walsh
Production Company: Academy Films
Director: Seb Edwards
Executive Producers: Dominic Thomas (Academy), Davud Karbassioun (BBH)
Director of Photography: Alwin Kuchler
Postproduction: The Electric Theatre Collective
Postproduction Producer: Libby Behrens
2-D Lead: Giles Cheetham
Animation: The Line (c/o The Electric Theatre Collective)
Animation and Sequence Director: Wesley Louis
Editor: Tom Lindsay @ Trim Editing
Sound Design: Anthony Moore @ Factory
Music: Arch Birds
Voiceover: Michael Johnson
Print, DOOH Credits
BBH Print Producers: Lauren Daniels, Simon Taylor
BBH Digital Producers: Charlie Hurlock, Chris Robertson
Social Credits
BBH Live Creative Director: Chris Lawson
BBH Live Creative Team: Andrew Stone, Adrian Thomas
BBH Live Account Director: Valdemar Domingos
BBH Producers: Charlie Hurlock, Sarah Finnigan Walsh