Cases for Creativity 2014

“O Enterro do Bentley”, criado pela Leo Burnett Tailor Made para ABTO, e “Despedida da Kombi”, da AlmapBBDO para Volkswagen, estão na lista "Cases for Creativity 2014", estudo do Gunn Report que identifica campanhas que abocanharam Leão de Ouro no Festival de Cannes pela criatividade e Ouro no Effie Awards por eficácia, em 2014.

Além dos cases desenvolvidos pelas agências brasileiras, foram destaques campanhas criadas na Argentina, Austrália, França, Nova Zelândia, Peru, Emirados Árabes e EUA.

Confira abaixo a lista completa (brasileiros em negrito):

1. "A Boy And His Atom" for IBM by Ogilvy & Mather, USA
2. "Baby&Me" for Evian by BETC Paris, France
3. "Bentley Burial" for Brazilian Association of Organ Transplants by Leo Burnett Tailor Made, Brazil
4. "Catch a Million" for DB Breweries by Saatchi & Saatchi, New Zealand
5. "Dumb Ways to Die" for Metro Trains Melbourne by McCann Melbourne, Australia
6. "Happy ID for Coca-Cola" by McCann Erickson, Peru
7. "Mistakes" for New Zealand Transport Agency by Clemenger BBDO Wellington, New Zealand
8. "Potable Water Generator" for Universidad de Ingeniería y Tecnología by Mayo Publicidad, Peru
9. "Share A Coke" for Coca-Cola by Ogilvy & Mather Sydney, Australia
10. "The 1000 Miles of Luca" for Consejo Publicitario Argentino by TBWA, Argentina
11. "The Autocomplete Truth" for UN Women by Memac Ogilvy - DXB, United Arab Emirates
12. "The Unlaunch of the Volkswagen Kombi" for Volkswagen by Almap BBDO, Brazil

Valéria Campos