#EveryonesWelcome

A rede de supermercados Tesco mostra que cada um celebra o Natal de uma forma diferente, em campanha para as festas de final de ano, criada pela BBH de Londres.

A campanha contará com cinco comerciais (assista ao primeiro deles, abaixo), e oferecerá dicas para os clientes durante a temporada.

O anunciante promete doar £ 1 por cada peru comprado via loja física ou pelo comércio eletrônico, para instituições de caridade FareShare e The Trussell Trust.

Ficha Técnica:

Brand: Tesco
Client: Emma Botton, marketing communications director; Ben Sherburn, head of campaigns; Emma Frewin, campaign manager; Becci Chatterton, campaign manager
Agency: BBH London
Art director: Felipe Guimaraes
Copywriter: Lambros Charalambous
Creative directors: Nick Gill, Tom Drew
Head of art: Daryl Corps
Strategists: Tom Patterson, Flo Robertson
Strategy director: Simon Gregory
Deputy managing director: Karen Martin
Business lead: Zoe Attenborough
Account manager: Josephine Kiernan
Account director: Stephen Jones
Account executive: Charlotte Woods
Producer: Danielle Sandler
Assistant producer: Charlie Hurlock
Production company: Smuggler
Director: Guy Shelmerdine
Production company producer: Nick Sutherland-Dodd
Production manager: Michelle Kirkman
DoP: Sebastian Pfaffenbichler
Post production: The Mill
Editors: Andy McGraw, Cartel, Paul Watts, The Quarry
Sound: Wave Studios, Parv Thind