Gunn Media 100

O Gunn Report, que desde o início do ano pertence à empresa de marketing Warc (leia aqui), divulga os principais resultados do Gunn Media 100, ranking global das campanhas e empresas mais premiadas do mundo, com base em seu desempenho em competições de mídia.

São levados em conta na avaliação as listas dos vencedores de cerca de 30 das mais importantes premiações de mídia globais, regionais e nacionais para se chegar à lista das 100 melhores campanhas em criatividade e inovação em mídia, junto com as agências, redes, holdings, marcas, anunciantes e países de melhor desempenho, que compõem o Gunn Media 100.

O Brasil aparece em nono lugar na lista dos países com trabalhos mais premiados em competições de mídia.

Confira abaixo os rankings:

The world's top 10 campaigns for media excellence

Rank Campaign title Brand Agency Points

1 Capacity Based McDelivery McDonald's OMD Singapore 136.1
2 Hungerithm Snickers MediaCom Melbourne / Clemenger BBDO Melbourne 131.2
3 Reword Headspace Leo Burnett Melbourne / Starcom Melbourne 129.1
4 Bachelor Of Shaving Gillette MediaCom Mumbai 122.5
5 Bradshaw Stain Tide Saatchi & Saatchi New York / Hearts & Science New York 106.1
6 Best Day Of My Life Shell MediaCom London 105.4
7= Sport Chek - The Fastest Olympic Campaign! Sport Chek Touché PHD! Montreal 101.3
7= Bully Ads Canadian Safe School Network Touché PHD! Toronto 101.3
9 Yasmin's Sex-Ed Revolution Yasmin PHD Shanghai 96.7
10 Like My Addiction Addict'Aide BETC Paris 87.2

The world's top 10 best agencies for media excellence

Rank Agency Location Points

1 MediaCom London, UK 317.2
2 PHD New York, USA 249
3 Mindshare Mumbai, India 235
4 PHD Shanghai, China 211.4
5 Mindshare Shanghai, China 197.4
6 Clemenger BBDO Melbourne, Australia 184
7 MediaCom Mumbai, India 174.9
8 Mediaplus Munich, Germany 171.4
9 Touché PHD! Montreal, Canada 171.3
10 Starcom Chicago, USA 169.4

The world's top 10 agency networks for media excellence

Rank Agency Network Holding Company Points

1 MediaCom WPP 1360.6
2 PHD Worldwide Omnicom Group 1199.5
3 OMD Worldwide Omnicom Group 1140.8
4 Mindshare Worldwide WPP 890.2
5 Starcom Publicis Groupe 761.1
6 Universal McCann Interpublic Group 731.1
7 BBDO Worldwide Omnicom Group 546
8 Wavemaker WPP 526.8
9 Dentsu Aegis Network Dentsu 482.2
10 McCann Worldgroup Interpublic Group 447.1

The world's top 10 holding companies for media excellence

Rank Holding Company Points

1 WPP 3565.4
2 Omnicom Group 3326.7
3 Interpublic Group 2131.7
4 Publicis Groupe 1597.3
5 Dentsu 540.1
6 Havas 442
7 MDC Partners 88.6
8 Hakuhodo DY Holdings 65.1
9 Publicis Group 41.4
10 Accenture 17.1

The world's top 10 brands for media excellence

Rank Brand Sector Points

1 Nike Clothing & Accessories 297.5
2 McDonald's Retail 263.7
3 Snickers Food 227.9
4 Dove Toiletries & Cosmetics 204.5
5 Netflix Media & Publishing 194.5
6 Shell Business & Industrial 180.8
7 Samsung Technology & Electronics 136.1
8 Headspace Non-profit, public sector & education 129.1
9 Gillette Toiletries & Cosmetics 122.5
10 US Army Non-profit, public sector & education 107.3

The world's top 10 advertisers for media excellence

Rank Advertiser Points 

1 Unilever 942.7
2 Procter & Gamble 517.6
3 Mars 392.8
4 Nike 283.3
5 McDonald's 263.7
6 PepsiCo 251.4
7 Anheuser-Busch InBev 217.1
8 Nestlé 195.7
9 Netflix 194.5
10 Royal Dutch Shell 186.5

The world's top 10 countries for media excellence

Rank Country Points

1 USA 2841.9
2 UK 1427.5
3 Australia 871.6
4 India 854.8
5 United Arab Emirates 748
6 Canada 684.1
7 China 656.8
8 Singapore 363.2
9 Brazil 345.3
10 Germany 337