Maior campanha de todos os tempos

A Nike lança sua maior campanha de todos os tempos com foco nas mulheres, chamada "Better for it".

Criado pela Wieden+Kennedy de Portland, o primeiro comercial quer captar o diálogo interno de uma mulher na academia, de outra em uma meia-maratona e de uma terceira, novata na aula de ioga.

"Inner Thoughts" estreou na telinha norte-americana durante o MTV Movie Awards, na noite deste domingo (12).

A campanha também é composta por peças para mídia impressa e internet e convida as mulheres a partilhar sobre suas experiências nas redes sociais, usando a hashtag "#BetterForIt".

Ficha Técnica:

Client: Nike
Project: "Better for It"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Alberto Ponte / Ryan O'Rourke / Dan Viens
Copywriters: Heather Ryder / Darcie Burrell
Art Director: Patty Orlando
Producers: Molly Tait / Julie Gursha
Executive Agency Producer: Matt Hunnicutt
Interactive Strategy: Jocelin Shalom
Strategic Planning: Tom Suharto / Irina Tone
Media / Communications Planning: Emily Dalton / Destinee Scott / Emily Graham
Account Team: Karrelle Dixon / Alyssa Ramsey / Marisa Weber / Jim Zhou
Business Affairs: Anna Beth Nagel
Executive Creative Directors: Mark Fitzloff / Joe Staples
Production Company: Iconoclast
Director: Matthew Frost
Executive Producer: Charles-Marie Anthonioz
Line Producer: Caroline Pham
Directors of Photography: Darren Lew / Joost Van Gelder
Editing Company: Rock Paper Scissors
Editor: Angus Wall ("Inner Thoughts" :60, :30) / Grant Surmi (:30, :15s)
Post Producer: Jared Thomas
Executive Post Producer: Angela Dorian
Visual Effects Company: A52
Visual Effects Supervisor: Jesse Monsour
Flame Artists: Brendan Crockett / Matt Sousa / Steve Wolf / Dan Ellis / Richard Hirst
Visual Effects Producer: Jamie McBriety
Color: Paul Yacono
Music Supervision: Nylon Studios
Artist: Apollo 100
Track: Joy
Sound Designer: Barking Owl
Mix Company: Lime Studios
Mixers: Matt Miller / Dave Wagg
Producers: Jessica Locke / Susie Boyajan