Rule Yourself

A equipe de ginástica feminina dos EUA protagoniza comercial da Under Armour, que faz parte da campanha "Rule Yourself", criada pela Droga5.

O filme segue as ginastas e mostra como elas treinam duro, em preparação para o Jogos Olímpicos do Rio.

O slogan -"It's What You Do In The Dark, That Puts You In The Light" - mostra que essas atletas trabalham dia e noite para se preparar para a batalha.

Ficha Técnica:

Client: Under Armour
Campaign: It's What You Do In The Dark, That Puts You In The Light
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: David Droga
Group Creative Director: Tim Gordon
Creative Director: Alexander Nowak, Felix Richter
Copywriter: Toby Treyer-Evans, Laurie Howell
Art Director: Toby Treyer-Evans, Laurie Howell
Design Director: Cynthia Ratasbouth
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Producer: Adam Perloff
Head of Interactive Production: Niklas Lindstrom
Head of Art Production: Cliff Lewis
Senior Art Producer: Julia Menassa
Senior Print Producer: Alyssa Dolman
Retouching Studio Manager: Michelle Leedy
Retouchers: John Ciambriello, Peter Gibson
Designers: Jennifer Lally, Tessa Modi
Head of Communications Strategy: Colleen Leddy
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Brand Strategist: Candice Chen
Senior Communications Strategist: Hillary Heath
Group Account Director: Julian Cheevers
Account Director: Brian D'Entremont
Account Manager: Jordan Cappadocia
Associate Account Manager: Scott Bubis
Project Manager: Courtney Kosup, Connor Hall
Client: Under Armour
CEO and Founder: Kevin Plank
CMO: Kip Fulks
SVP, Global Brand Marketing: Adrienne Lofton
SVP, Global Brand Creative: Steve Battista
VP, Global Creative and Design: Brian Boring
SVP, Global Brand Strategy: Rick Anguilla
Sr. Director, Global Brand Marketing: Jasmine Maietta
Director, Integrated Campaign Planning/Global Operations: Teresa Oles
SVP, Global Communications: Diane Pelkey
VP, Media: Steve Sommers
Production Company: Epoch Films
Director: Martin de Thurah
DOP: Kasper Tuxen
Executive Producer: Melissa Culligan
Producer: Michaela Johnson
Editorial: Stitch/Cartel
Editor: Leo Scott
Post Production: Blacksmith
Sound Design: String and Tins / Q Department
Mixer/Sound Editing: Chris Afzal
Photographer: Thomas Prior