The Best Day is the Everyday

Com o objetivo de inspirar o público a experimentar a alegria e a felicidade na vida cotidiana, em casa, a Ikea Austrália lança nova campanha de varejo de verão, sob a plataforma "The Best Day is the Everyday".

"Neste verão, estamos visitando uma casa australiana onde os 'netos' estão brincando de esconde-esconde, comemorando a felicidade cotidiana que se deve ter em casa", afirma Kristin Bengtsson, gerente de marketing nacional da Ikea Austrália.

Criado pela The Monkeys, o comercial (assista abaixo) se encerra com a voz da atriz sueca Lena Endre, reforçando a assinatura: "the best day is everyday".

Leia e assista aos comerciais anteriores aqui e aqui.

Ficha Técnica:

Client: IKEA
National Marketing Manager: Kristin Bengtsson
Country External Communications & Media Manager: Peter Moore
Marketing Communications Specialist: Joanna Roberts
Interior Design Leader: Melissa McInnes

Agency: The Monkeys
Co-founder and Group Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Copywriter: Renee Bryant
Art Director: Katyana O'Neill
Group Account Director: Humphrey Taylor
Senior Content Director: Rebecca Tearle
Senior Content Manager: Lauren Shelley
Senior Agency Producer: Penny Brown

Production Companies: Blink Ink & FINCH
Director: Jonny + Will
Executive Producer: Bart Yates & Corey Esse
Producer: Josh Smith & Claire Thompson

Edit House: The Editors
Snr Producer: Daniel Fry
Editor: Ryan Boucher

Post Company: FINCH Post
Head of VFX: Andy Timms
Post Producer: Hazel Gibson
Colourist: Trish Cahill
VFX Artists: Jonte Wendt & Baran Bayburt

Sound House: Song Zu
Sound Designer: Abby Sie
Music Composition: Ramesh Sathiah
Executive Producer: Katrina Aquilia

Music Licensing: Level Two
Track: Bubblegum, Confidence Man