Unlimited Courage

Chris Mosier, primeiro atleta transgênero a integrar a equipe olímpica dos EUA, protagoniza novo comercial da Nike, criado pela Wieden+Kennedy Portland.

O filme faz parte da campanha "Unlimited", com foco nos Jogos Olímpicos Rio 2016, e que destaca "os atletas de todos os dias e os atletas campeões que regularmente ultrapassam seus limites."

"A determinação e o espírito ilimitado (de Mosier) para se tornar o primeiro atleta abertamente trans a ganhar um lugar na equipe nacional masculina norte-americana", como nota a Nike, justificam o título do novo comercial, "Unlimited Courage" (confira abaixo).

Leia e assista aos filmes anteriores da campanha: "Unlimited You" (aqui) e "Unlimited Future" (aqui).

Ficha Técnica:

Client: Nike
Project Name: Unlimited Stories (Unlimited Courage)
Format + Titles: Unlimited Courage
Agency: W+K PORTLAND
Global Creative Directors: Alberto Ponte, Ryan O'Rourke
Interactive Director: Dan Viens
Copywriter: Adam Tetreault
Art Director: Sara Phillips
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Producer: Mauricio Granado
Art Production: Amy Berriochoa, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Rehanah Spence, Edgar Morales
Retoucher: Amy Corcoran, Kyle Pero, Saskia Thomson, Greg Radich
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Business Affairs: Amber Lavender
Broadcast Traffic: Stefanie Goodell, Andrea Sierra

Production
Production Company: PRETTYBIRD
Director: Max Malkin
Executive Producer: Ali Brown, Suzanne Hargrove
Head of Production: Tracy Hauser
Line Producer: Matt Wersinger
Director of Photography: Max Malkin
Production Designer: Rob Pearson

Editorial
Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Mike Spagnolli
Post Producer: Dina Ciccotello
Executive Post Producer: Helena Lee
VFX
VFX Company: Mill LA
Creative Director: Phil Crowe / John Leonti
2D Lead Artist: James Allen
2D Artists: John Shirley, Brad Scott, Alex Candish,
3D Artists: Andy Wheater, Jie Zhou, Michael Lori
VFX Producer: Anastasia von Rahl,
VFX Coordinator: Rustie Burris
VFX Executive Producer: Enca Kaul

Color
Company: Mill LA
Colorist: Adam Scott
Producer: Diane Valera
Executive Producer: Thatcher Peterson

Licensed Music
Musical Artist: Sandy Nelson
Track Name: Drums Are My Beat

Sound Design
Sound Design Company: Barking Owl Sound
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton

Mix
Music/Sound/Mix: Company Lime
Audio Mixer: Loren Silber
Audio Assistant: Mark Nieto
Executive Producer: Susie Boyajan