3-D Touch Computer

Sprout é o nome do lançamento da HP, uma espécie de plataforma de computação imersiva, que consegue escanear e detectar objetos em sua superfície ou próximos ao device,  permitindo que as pessoas criem em real time 3-D.

O comercial que apresenta a novidade chama-se Hands e foi criado pela 180 de Los Angeles.

Ficha Técnica

Client: Hewlett-­?Packard

SVP, PPS WW Marketing: Rob Le Bras-­Brown

VP, PPS WW Marketing, Consumer PC: Vikrant Batra

Communications Director, PPS WW Marketing: Sam Bonamour

Communications Director, PPS WW Marketing: Matt Cowling

Communication Strategy Manager, PPS WW Marketing: Ben Larson

GBS Project Manager: Lisa Budnik

Advanced Innovations Product Manager: Gurdave Ahluwalia

Agency: 180LA

Global CEO: Michael Allen

Chief Creative Officer: William Gelner

Creative Director: Adam Groves

Creative Director: Zac Ryder

Art Director: Thomas Rodgers

Art Director: Karine Grigorian

Copywriter: Ted Kapusta

Copywriter: Christina Semak

Head of Production: Natasha Wellesley

Producer: Christian Busch

Production Coordinator: Danny Nouri

Head of Account Management: Chad Bettor

Associate Account Director: Mike Slatkin

Account Manager: Danielle Tisser

Account Manager: Nicole Stokman

Account Coordinator: Marie Simoni

Head of Planning: Jason Knight

Planning Director: Erica David

Planner: Andrew Zakim

Production Company: Park Pictures

Director: Vincent Haycock

Director of Photography: Mattias Montero

Head of Production: Anne Bobroff

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Mary Ann Marino

Producer: Valerie Romer

Editorial Company: Rock Paper Scissors

Editor: Stewart Reeves

Assistant Editor: Luke McIntosh

Producer: Leah Carnahan

Executive Producer: Dave Sellars

Completion/Special Effects

Online/VFX/Transfer: Method Studios

Senior Flame Artist: Dominik Bauch

Executive Producer: Roberts Owens

Producer: Jennie Burnett

VFX Supervisor: Ben Walsh

Recording Mix

Recording Studio: Eleven

Sound Mixer: Scott Burns

Mixer: Ben Freer

Assistant Mixer: AJ Murillo

Executive Producer: Suzanne Hollingshead

Producer: Dawn Redmann

Music

Original Music by human