Brasileiros na Ficha

Assista ao filme “Changing the Bill”, criado pela David Miami para o Burger King dos EUA.

O comercial aborda a plataforma de valor "2 for $5", por meio da qual os clientes podem comprar dois sanduíches premium por US$ 5.

Rodado com câmera escondida, o filme mostra que a rede de fast food estaria tentando mudar a nota de US$ 5, colocando Abraham Lincoln segurando dois sanduíches do Burger King.

O comercial mostra uma pesquisa do tipo "focus group" e um ator tentando aprovar a ideia de mudar a nota. O objetivo é registrar as reações das pessoas que foram apresentadas ao "plano de mudança", como se a proposta fosse real.

Na ficha técnica estão os brasileiros Anselmo Ramos, Mariane Göebel, Cátia Nucci, Paulo Fogaça e Rafael Giorgino.



Ficha Técnica:

Agency: DAVID Miami

Client: Burger King US

Chief Creative Officer/Founder: Anselmo Ramos

Art Director: Tony Kalathara

Copywriter: Russell Dodson

Head of Global Production: Veronica Beach (baseada na David SP)

Senior Producer: Mariane Göebel

Assistant Producer: Cátia Nucci

Business Manager: Libby Fine

Managing Director: Paulo Fogaça

Account Supervisor: Rafael Giorgino

Head of Global Planning: Nazia Du Bois (baseada na David SP)

CLIENT

SVP Global Brand Management: Fernando Machado

Chief Marketing Officer, North America: Eric Hirschhorn

Director Marketing Communications, North America: Brandon Micko

Manager, National Advertising: Cristina Pavon

PRODUCTION

Production Company: HeLo

Director: Jeff Tremaine

Executive Producer: Justin Moore-Lewy

Head of Production: Brendan Kiernan

Producers: Rich Payne and Shanna Zablow

Staff Producer: Andrew Oppenheimer

Director of Photography: Simon Thirlaway

Demo production company: MJZ

Director: Irv Blitz

President: David Zander

Senior Executive Producer: Scott Howard

Head of Production: Janet Nowasad

Producer: Brian Armstrong

Food Stylist: Rick Ellis

POST PRODUCTION

Editorial Company: Lost Planet Editorial

Executive Producer: Krystn Wagenberg

Editor: Christopher Huth

Assistant Editor: Epy Carrieri

Producer: Lauren Hafner Addison

Flame Producer: Tim Vierling

Flame artist: Ralph Scaglione

Xfer house: The Mill

Colorist: Fergus McCall

Music: Beacon Street Studios

Producer: Adrea Lavezzoli

Composers: Beacon Street Studios, Andrew Feltenstein and John Nau

Mix House: Heard City

Audio Mixer: Evan Mangiamele

Audio Producers: Katie Flynn, Sasha Awn