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Around The World

Adidas instala câmeras em Brazuca e a envia ao redor do mundo

08.04.14


Assista ao trailer que apresenta a ação "Around The World", criada pela TBWA para Adidas.



Com a ajuda da agência, a marca colocou seis câmeras dentro da bola oficial do torneio, a Brazuca, e a enviou em turnê para lugares como Londres, Munique e Madrid, para captar cenas de futebol, que vão compor webfilmes sobre a preparação das equipes do mundo para os jogos da Copa no Brasil.



O internauta pode seguir @brazuca pelo Twitter e conferir os novos webfilmes. 



Na ficha técnica está o brasileiro Fábio Costa, diretor executivo de criação.



Leia anterior sobre o assunto aqui.



Ficha Técnica



agency: TBWACHIATDAY

Chief Creative Officer, John Norman

Fabio Costa, Executive Creative Director

Linda Knight, Creative Director

John Figone, Creative Director

Driscoll Reid, Associate Creative Director

Chris Hutchinson, Associate Creative Director

Mariota Essery, Associate Creative Director

Laurent Janneau, Managing Director

Sarah Lamberson, Global Management Supervisor

Noreen Masih, Project Manager

Peter Bassett, Director of Digital Production

Jeanne Bachelard, Senior Producer

Kevin Reid, Motion Design Lead

Jefferson Wu, 3D Motion VFX Generalist

Scott MacMaster, Group Planning Director

Martin Ramos, Planning Director

Ian Carey, Associate Director, communications strategy



Product development and manufacturing: DEEP LOCAL

Nathan Martin, Executive Creative Director

Matthew Pegula, Software Engineering Lead

Zach Olshenske, Senior Mechanical Engineer

Wil Hamilton, Electrical Engineer

Lauren Keller, Senior Producer



Film Production, Post Production: WAYS & MEANS

Felipe Lima, Director

Lana Kim, Exec. Producer

Kevin Phillips, Director of Photography



 




Around The World

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