Campanha

A TBWAMedia Arts Lab assina para Apple anúncios da campanha "Our Signature", que conta também com comercial (leia e assista aqui).

Abaixo, o texto das peças:

"This is it.

This is what matters.

The experience of a product.

How it makes someone feel.

When you start by imagining

What that might be like,

You step back.

You think.

Who will this help?

Will it make life better?

Does this deserve to exist?

If you are busy making everything,

How can you perfect anything?

We don't believe in coincidence.

Or dumb luck.

There are thousands "no's"

For every "yes."

We spend a lot of time

On a few great things.

Untile every idea we touch

Enhances each life it touches.

We're engineers and artists.

Craftmen and inventors.

We sign our work.

You may rarely look at it.

But you'll always feel it.

This is our signature.

And it means everything.

Designed by Apple in California"

Assista ao filme que faz parte da campanha aqui.

A agência ganhou o GP de Press este ano com campanha para o mesmo anunciante (aqui).

Ficha Técnica:

Advertising Agency: TBWAMedia Arts Lab, USA

Chief Creative Officer: Duncan Milner

Executive Creative Director: Eric Grunbaum

Group Creative Directors: Drew Stalker, Chris Ribeiro

Associate Creative Director / Art Directors: Paul Wysocan, Niraj Zaveri, Melinda Keough

Associate Creative Director / Copywriters: Brooks Jackson, Kevin Butler

Senior Art Director: Shannon Tham

Copywriter: Rob Goldenberg

Art Director: Edward Vince

Head of Art Production: Helen O'Neill

Senior Art Producer: Sara Clark

Art Producer: Jessica Gerweck

Global Director of Print Production: Peter Nolan

Print Producer: Anna Haro

Project Manager: Jayson Dana

Photographer: Jason Nocito

Production Company: First Shot Productions

Digital Art: Epilogue Inc.

Prepress: Continental Colorcraft