Today Is Pretty Great

Assista ao filme "Today Is Pretty Great - Performance", criado pela RPA para Honda.

O comercial faz parte de campanha com foco na geração Y, jovens nascidos entre 1980 e 2000, e promove os modelos Civic Coupe e Si Coupe.

Para ajudar a criar uma mensagem sob medida aos "millennials", a Honda está usando na comunicação personagens do desenho animado "Hora de Aventura", do Cartoon Network, e Nyan Cat, meme da internet, entre outros elementos que chamam a atenção dos jovens. 

 

Ficha Técnica:

Client: Honda

Title: "Today Is Pretty Great - Performance"

Agency: RPA

Executive Vice President, Chief Creative Officer: Joe Barratelli

Senior Vice President, Executive Creative Director: Jason Sperling

Senior Vice President, Chief Production Officer: Gary Paticoff

Vice Presidents, Creative Directors: Chuck Blackwell, Ken Pappanduros

Creative Directors: Gage Clegg, Becca Morton

Vice President, Executive Producer: Isadora Chesler

Senior Producer: Jack Epsteen

Production Company: Rabbit Content

Director: +jacksonkarinja

Editing: Lost Planet

Editors: Hank Corwin (:30s), Federico Brusilovsky (long form)

Music: HUM

Artist: Vintage Trouble

—Print credits

Agency: RPA

Executive Vice President, Chief Creative Officer: Joe Baratelli

Senior Vice President, Executive Creative Director: Jason Sperling

Creative Directors: Gage Clegg, Becca Morton

Art Director: Michael Enriquez

Retoucher: Peter Modaffari

Art Buyers: Ginnie Assenza, Jessica Maxwell

Production Manager: Renato Quilalang