Criação da BBDO

Assista aos filmes, com cerca de dois minutos de duração cada, criados pela BBDO de Nova York para GE.

Os comerciais querem mostrar o "lado humano" da tecnologia. O primeiro, por exemplo, apresenta um médico japonês que usa um equipamento médico portátil da marca para cuidar de pacientes. 

Ficha Técnica:

Agency: BBDO, New York

Client: GE

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Michael Aimette

Senior Creative Director: Chris Lisick

Group Director of Content Production: Anthony Nelson

Producer: George Sholley

Associate Creative Directors: Judd Counsell, Lance Vining

Head of Music Production: Rani Vaz

Senior Account Director, Worldwide: Emma Armstrong

Account Director: Katie Hankinson

Account Manager: Tessa Cosenza

Assistant Account Executive: Joslyn Dunn

Production Company: Greenpoint Pictures

Director: The Hudson Dusters

Director of Photography: Logan Roos

Music House: The Music Bed

Editing, Visual Effects House: Greenpoint Pictures

Editor, "Moon Power in Scotland": Logan Roos

Editor, "Zeng's First Flight": Philip Knowlton

Editor, "Kumiko's First Ultrasound": Philip Knowlton

Sound Design: One Thousand Birds