Bacon you can’t eat

A rede de fast food Taco Bell lança campanha que ironiza a onda de se lançar produtos não comestíveis usando bacon ou fazendo referências a ele, como um despertador que acorda as pessoas com seu cheiro, um protetor solar de bacon ou até fio dental que usa a iguaria.

"Bacon you can't eat is bacon you don't need", defende a assinatura da nova comunicação, criada pela Deutsch LA.

O principal comercial da campanha, "Bacon Mall", imagina um shopping center onde todos os produtos são feitos de bacon. Uma série de comerciais de 15 segundos zombam de produtos específicos, como uma água de colônia feita com bacon ou de fones de ouvido do mesmo material.

Com Adweek.

Ficha Técnica:

Client: Taco Bell
—Spot: "Bacon Mall"
Air Date: Cinema: 7/3/15
Broadcast TV: 7/6/15
Digital: 7/6/15
Client Credits:
Chief Marketing Officer: Chris Brandt
VP, Brand Creative Director: Tracee Larocca
Director of Advertising: Aron North
Brand Experience: Alexandra Bunn
Food Consultant: Carolyn Avelino
Agency: Deutsch LA
Creative Credits:
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Brett Craig
Group Creative Director: Guto Araki
Group Creative Director: Tom Pettus
Creative Director: Andy Pearson
Creative Director: Ken Slater
Associate Creative Director: Jeremiah Wassom
Senior Copywriter: Chris Pouy
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Paul Roy
Integrated Producer: Jamie Gartner
Assistant Integrated Producer: Evan Aronson
Music Director: Dave Rocco

Account Management Credits:
Group Account Director: Walter Smith
Account Director: Sandy Song
Account Supervisor: Monica Tobin
Account Executive: Sasha Rawji
Account Planning:
Chief Strategic Officer: Colin Drummond
Group Planning Director: Lindsey Allison
Senior Account Planner Kelly Mertesdorf
Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager: Nestor Gandia
Director or Broadcast Traffic: Carie Bonillo
Sr. Broadcast Traffic Manager: Sarah Freeark
Executives:
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Live Action Production Company: Reset
Director: Vesa Manninen
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Jennifer Ingalls
Line Producer: Ahnee Boyce
Editorial Company
Therapy Studios
Editor: Doobie White
Assistant Editor: Amy K. Bostrom
Executive Producer: Joe DiSanto
Head of Production: Allegra Bartlett
Post Facility: MPC
Producer: Summer McCloskey
Senior Colorist: Mark Gethin
Post/VFX: Therapy Studios
Executive Producer: Joe DiSanto
Lead Flame Artist: Wren Waters
Licensed/Composed Music, Credits and Track Info:
Track: "Mad World"
Covered by: Halsey
Writer: Roland Orzabal
Audio Post Company: Therapy Studios
Executive Producer: Joe DiSanto
Mixer: Jeff Fuller
Sound Design: Eddie Kim
Shoot Location: Santiago, Chile
—Bacon Club Chalupa Social Videos
Watch :15
Controller :15
Yoga :15
Guitar :15
Headphones :15
Bacologne :15
USB :15
Gaming Chair :15
Sneakers :15
Purse :15
Air Date: 7/6/15
Client Credits:
Chief Marketing Officer: Chris Brandt
VP, Brand Creative Officer: Tracee Laroocca
Director of Advertising: Aron North
Associate Manager, Brand Experience: Alexandra Bunn
Agency: Deutsch LA
Creative Credits:
Chief Creative Officer, North America: Pete Favat
Director of Integrated Production: Vic Palumbo
Executive Creative Director: Brett Craig
Group Creative Director: Tom Pettus
Group Creative Director: Guto Araki
Creative Director: Andy Pearson
Creative Director: Ken Slater
Art Director: Cheston Kwan
Copywriter: Josh Hill
Executive Producer: Paul Roy
Producer: Damon Vinyard
Associate Producer: Josh Goldsmith

Account Management Credits:
Group Account Director: Walter Smith
Account Director: Sandy Song
Account Supervisor: Monica Tobin
Account Executive: Kaitlin Tabor
Account Planning:
Chief Strategy Officer: Colin Drummond
Group Planning Director: Lindsey Allison
Senior Account Planner: Kelly Mertesdorf
Senior Digital Strategist: Amelia Hall
Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager: Nestor Gandia
Executives:
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Live Action Production Company: Brand New School, Santa Monica CA
Director: Brumby Boylston
Executive Producer: Paul Abatemarco
Head of Production: Julie Shevach
Line Producer: Brian Armstrong
Editorial Company: Brand New School, Santa Monica CA
Editor: Marc D'Andre
Assistant Editor: Austin Lewis
Post Facility: Brand New School, Santa Monica, CA
Executive Producer: Paul Abatemarco
Senior Producer: Alex More
Senior Colorist: Loren White
Post/VFX: Brand New School, Santa Monica, CA
Executive Producer: Paul Abatemarco
Senior Producer: Alex More
Lead Flame Artist: Kevin MacDonald
Animator / Compositors: Adam Smith, Ben Bullock, Joseph Moon
Designers: Karen To, Yoon Lee
Licensed/Composed Music, Credits and Track Info:
Track: A Touch of Magic
Composed by: David Wittman
Publisher: Marc Aaron Jacobs
Company Name: NSLE Music
Elias Arts Music Library, LLC NY, NY
Asche & Spencer Minneapolis, Minnesota
Executive Producer: Matt Locher
Audio Post Company: Lime, Santa Monica, CA
Mixer: Matt Miller
Assistant Mixer: Mark Nieto
Shoot Location: Los Angeles