Fueled by Everything

Como parte da campanha “Fueled by Everything”, criada pela Droga5 para Toyota, a marca lança o filme "Fueled by Lemonade", que incentiva a não desperdiçar limonada, já que a mesma pode ser usada para abastecer o novo Toyota Mirai 2016, veículo movido a hidrogênio (leia anterior e assista aqui).

No novo comercial, a humorista Nikki Glaser conversa com crianças que estão tendo dificuldades em vender suas limonadas e explica para elas o potencial do uso de recursos excedentes para criar combustível.

Ficha Técnica:

TV PRODUCER: Ryan Shanholtzer

STRATEGY DIRECTOR: (Group) David Gonzales

STRATEGY: (Comms) Parks Middleton

STRATEGIST: Emily Mulvey

PROJECT MANAGER: Anika Chowdhury

PRODUCERS: (Art) Bianca Escobar

INTERACTIVE PRODUCER: (Head) Niklas Lindstrom, Morgan Mendel

HEAD OF PRINT PRODUCTION: Rob Lugo

HEAD OF BROADCAST: Ben Davies

HEAD OF ART: Cliff Lewis

GROUP ACCOUNT DIRECTOR: Steven Panariello

EXECUTIVE CREATIVE DIRECTOR: Neil Heymann

DIRECTOR OF COMMUNICATIONS STRATEGY: Colleen Leddy

DESIGN DIRECTOR: Devin Croda

CREATIVES: (Chief Creation Officer) Sally­Ann Dale

CREATIVE DIRECTOR: Nathan Lennon, David Gibson

CREATIVE CHAIRMAN: David Droga

CREATIVE AGENCY: Droga5​ ​NY

COPYWRITER: Sarah Lloyd

CHIEF STRATEGY OFFICER: Jonny Bauer

CHIEF CREATIVE OFFICER: Ted Royer

BUSINESS AFFAIRS: Dianne Richter

ART DIRECTOR: Mary Dauterman

ACCOUNT MANAGER: Dave Murphy

ACCOUNT MANAGEMENT: (Associate) Leo Wong

ACCOUNT DIRECTOR: Bola Adekoya

MUSIC AND SOUND

SOUND MIX: David Papa @ Sonic Union

OFFLINE

PRODUCER: Mackenzie Alexander

EXECUTIVE PRODUCER: Lauren Bleiweiss

EDITOR: Katie Turinski

EDIT COMPANY: Final Cut NY

EDIT ASSISTANT: Andre Castiglioni

POST PRODUCTION / VFX

PRODUCER: Jason Bartnett

POST PRODUCTION HOUSE: The Mill

EXECUTIVE PRODUCER: Sean Costelloe

CREATIVE DIRECTOR: Chris Palazzo, Aran Quin

COMPOSITOR: Amanda Amalfi

COLOURIST: Mikey Rossiter

ANIMATION: Chris Mennuto, Benge Li

PRODUCTION COMPANY

PRODUCTION COMPANY: Tool

PRODUCER: Andrew Graham

MANAGING DIRECTOR: Oliver Fuselier

HEAD OF PRODUCTION: Amy DeLossa

EXECUTIVE PRODUCER: Lori Stonebraker

DOP: Tim Hudson

DIRECTOR: J.J. Adler

ART DIRECTOR : Mike Bayer

ILLUSTRATOR: David McLeod