Pré-Estreia

A Adam & Eve/DDB criou para John Lewis Home Insurance comercial que apresenta uma garotinha fazendo um "espetáculo" de ballet em sua casa - puxando as cortinas e dançando em torno de vasos de plantas - ao som de "Tiny Dancer", de Elton John.

O filme, que termina com a assinatura "if it matters to you, it matters to us", chega à telinha britânica neste sábado (22).

A campanha também contará com peças para mídia digital e marketing direto.

Confira o making of do comercial aqui.

Ficha Técnica:

Client: John Lewis Home Insurance
Client: Margaret Burke, Head of Marketing, Financial Services at John Lewis
Project: "Tiny Dancer"
Agency: adam&eveDDB, London
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim
Copywriter: Jo Cresswell
Art Director: Sian Coole
Planner: Tom Sussman
Media Agency: Manning Gottlieb OMD
Media Planner: James Parnum
Production Company: Blink
Director: Dougal Wilson
Editor: Joe Guest @ Final Cut
Postproduction: MPC
VFX Supervisor: Tom Harding
Executive Producer: Julie Evans
Postproducer: Hannah Ruddleston
Colorist: Jean Clement-Soret
Soundtrack Name and Composer: "Tiny Dancer" by Elton John
Audio Postproduction: Anthony Moore @ Factory