Rule Yourself

Como esperado, Under Armour trouxe o jogador de futebol americano Tom Brady à sua nova campanha "Rule Yourself", criada pela Droga5.

O comercial, que chegou à telinha norte-americana nesta quinta-feira (10), durante a abertura da temporada de 2015 da NFL, apresenta vários "Bradys" treinando exaustivamente, a exemplo do que acontece no filme anterior (assista qui), que multiplica a bailarina Misty Copeland, o jogador de basquete Steph Curry e o campeão de golfe Jordan Spieth, mostrando-os como "exércitos de si mesmos".

Confira o novo comercial abaixo.

Ficha Técnica:

Client: Under Armour
Spot: Rule Yourself (Tom Brady)
Agency: Droga5 NY
Creative Chairman: David Droga
Global Chief Executive Officer: Sarah Thompson
Chief Creative Officer: Ted Royer
Creative Director: Alexander Nowak; Felix Richter
Copywriter: Sergio Alonso
Art Director: Sebastian Piacentini
Junior Art Director: Max Friedman
Junior Art Director: Vignesh Seshadri
Junior Copywriter: Kathryn Kvas
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Associate Broadcast Producer: Samuel Marx
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Senior Brand Strategist: Candice Chen
Junior Strategist: Isaiah Brown
Head of Communications Strategy: Colleen Leddy
Sr. Communications Strategist: Hillary Heath
Group Account Director: Julian Cheevers
Account Director: Brian D'Entremont
Account Manager: Lucy Santilli
Associate Account Manager: Scott Bubis
Project Manager: Monique Lavie, Courtney Kosup
Client: Under Armour
CEO and Founder: Kevin Plank
Exec VP, Global Marketing: Adam Peake
SVP, Global Brand Creative: Steve Battista
SVP, Global Brand Strategy: Rick Anguilla
VP, Global Creative and Design: Brian Boring
SVP, Global Brand Marketing: Adrienne Lofton
Sr. Director, Global Brand Marketing : Jasmine Maietta
Director, Integrated Campaign Planning
/Global Operations : Teresa Oles
VP, Media: Steve Sommers
SVP Global Communications: Diane Pelkey
Production Company: RESET
Director/DP: Wally Pfister
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall:
Producer: James Graves
Editorial: Stitch
Editor: Leo Scott
Assistant Editor: Vanessa Yuille
Executive Producer: Mila Davis
Head of Production: Meagen Carroll
Post Production: The Mill
Sr. Exec Producer / Head of Production: Sean Costelloe
Senior Producer: Nirad Bugs Russell
VFX Supervisor / Joint Head of 2D: Gavin Wellsman
VFX Supervisor / Lead Flame: Nathan Kane
VFX Supervisor / CG Lead: Wyatt Savarese
VFX Supervisor: Hitesh Patel
Lead Flame: Mikey Smith
Compositor: Emily Bloom
Compositor: Heather Kennedy
Compositor: Alex Dreiblatt
Compositor: Blake Dreury
CG Massive: Cole T. Clark
CG Artist: Corey Langelotti
CG Artist: Eric Lane
Colorist: Fergus McCall
Sound Design: Q Department
Music
Artist: Drazen Bosnjak
Title: Charge
Sound Mix: Sonic Union
Mixer: David Papa
Executive Producer: Justine Cortale