Warc 100

A brasileira AlmapBBDO aparece em 24º lugar no ranking "The world's best creative agencies 2016", elaborado pela consultoria britânica Warc.

A lista é encabeçada pela MullenLowe Lintas Mumbai, seguida pela Droga5 NY e Ogilvy & Mather NY.

O ranking faz parte do Warc 100, levantamento anual realizado pela consultoria que reúne as melhores campanhas, agências e marcas do mundo, com base em seus desempenhos em competições de eficácia e de estratégia no ano anterior.

Para compilar os rankings deste ano, a Warc acompanhou mais de dois mil trabalhos vencedores em 79 competições diferentes.

A campanha "Bald Cartoons", criada pela Ogilvy & Mather Brasil para o GRAACC, está na lista "The world's 100 best marketing campaigns 2016", na 32ª colocação.

Os EUA lideram o ranking "The top countries 2016" e o Brasil aparece na 21ª posição da lista este ano (veja aqui), uma queda em relação a 2015, quando o País ocupou o oitavo lugar (leia aqui).  

As marcas Coca-Cola, McDonald's e OPSM (Luxottica) ocupam as três primeiras posições no levantamento "The world's best brands 2016" (aqui). Já P&G, Unilever e Coca-Cola são as três primeiras colocadas na lista "The world's best advertisers 2016" (aqui).

Confira abaixo o ranking "The world's best creative agencies 2016" e, em seguida, "The world's 100 best marketing campaigns 2016":

Agency Network Location Region Points

1 MullenLowe Lintas Group Mumbai MullenLowe Group India Asia-Pacific 194.5
2 Droga5 New York Droga5 USA North America 178.8
3 Ogilvy & Mather New York Ogilvy & Mather Advertising USA North America 131.0
4 Leo Burnett Chicago Leo Burnett USA North America 116.0
5 AMV BBDO BBDO Worldwide UK Europe 114.8
6 Leo Burnett Toronto Leo Burnett Canada North America 103.1
7 Saatchi & Saatchi Sydney Saatchi & Saatchi Australia Asia-Pacific 101.7
8 Leo Burnett Melbourne Leo Burnett Australia Asia-Pacific 99.2
9 Clemenger BBDO Melbourne BBDO Worldwide Australia Asia-Pacific 97.1
10 Wieden + Kennedy Portland Wieden + Kennedy USA North America 93.4
11 FCB Chicago FCB USA North America 90.3
12 DDB Auckland DDB Worldwide New Zealand Asia-Pacific 89.9
13 FP7/DXB FP7 United Arab Emirates Middle East 86.4
14 Campbell Ewald MullenLowe Group USA North America 81.2
15 Grey New York Grey USA North America 79.8
16 Ogilvy & Mather Mumbai Ogilvy & Mather Advertising India Asia-Pacific 79.8
17 Forsman & Bodenfors Gothenburg Forsman & Bodenfors Sweden Europe 78.7
18 Leo Burnett London Leo Burnett UK Europe 73.8
19 Colenso BBDO BBDO Worldwide New Zealand Asia-Pacific 73.4
20 Sancho BBDO BBDO Worldwide Colombia Central & South America 72.7
21 Marcel Paris Marcel France Europe 72.0
22 Clemenger BBDO Wellington BBDO Worldwide New Zealand Asia-Pacific 65.7
23 DDB Mudra DDB Worldwide India Asia-Pacific 58.4
24 AlmapBBDO BBDO Worldwide Brazil Central & South America 58.1
25 BBDO Shanghai BBDO Worldwide China Asia-Pacific 57.2
26 Jung von Matt Hamburg Jung von Matt Germany Europe 57.1
27 McCann Mumbai McCann Erickson India Asia-Pacific 57.0
28 TRIS3CT USA North America 53.6
29 Serviceplan Munich Serviceplan Germany Europe 50.6
30 BBDO New York BBDO Worldwide USA North America 50.5
31 Grey London Grey UK Europe 49.6
32 DDB Singapore DDB Worldwide Singapore Asia-Pacific 49.0
33 Wieden + Kennedy London Wieden + Kennedy UK Europe 47.4
34 DDB Berlin DDB Worldwide Germany Europe 47.0
35 Manajans JWT JWT Turkey Middle East 46.5
36 Wieden + Kennedy New York Wieden + Kennedy USA North America 46.5
37 BBH London Bartle Bogle Hegarty UK Europe 46.2
38 Hakuhodo Tokyo Hakuhodo Japan Asia-Pacific 45.6
39 Spark44 Los Angeles Spark44 USA North America 45.4
40 McCann Bucharest McCann Erickson Romania Europe 45.4
41 adam&eveDDB DDB Worldwide UK Europe 44.6
42 Energy BBDO BBDO Worldwide USA North America 44.2
43 MullenLowe Boston MullenLowe Group USA North America 43.5
44 TMW Unlimited Creston UK Europe 43.2
45 Impact BBDO Lahore BBDO Worldwide Pakistan Asia-Pacific 42.7
46 TBWA\Media Arts Lab Los Angeles TBWA Worldwide USA North America 41.8
47 BBDO Mumbai BBDO Worldwide India Asia-Pacific 41.1
48 Jung von Matt Stuttgart Jung von Matt Germany Europe 40.5
49 BBDO Brussels BBDO Worldwide Belgium Europe 40.3
50 REP/GREY Grey Colombia Central & South America 40.1

Campaign Brand Agency Location Category Points

1 Penny the Pirate OPSM Saatchi & Saatchi/OMD Australia Retail 138.6
2 #LikeAGirl Always Leo Burnett/Starcom Mediavest Group Global Toiletries & Cosmetics 126.3
3 Project Architeuthis America's Navy Campbell Ewald USA Government & Non-Profit 81.2
4 Inglorious Fruits and Vegetables Intermarché Marcel France Retail 69.9
5 Live Test Series Volvo Forsman & Bodenfors Sweden Automotive 68.3
6 If We Made It Newcastle Brown Ale Droga5 USA Alcoholic Drinks 66.4
7 This is Wholesome Honey Maid Droga5 USA Food 59.9
8 Share a Coke Coca-Cola Various Global Soft Drinks 59.5
9 Kan Khajura Tesan Hindustan Unilever MullenLowe Lintas Group/PHD India Household & Domestic 58.2
10 I Will What I Want Under Armour Droga5 USA Clothing & Accessories 53.5
11 Visit Mum British Airways Ogilvy & Mather USA Travel, Transport & Tourism 53.4
12 Touch the Pickle Whisper BBDO/MediaCom India Toiletries & Cosmetics 49.5
13 Holiday Spam Three Wieden + Kennedy UK Telecoms 47.4
14 British Villains Jaguar Spark44/Mindshare USA Automotive 45.4
15 #SPCSunday SPC Leo Burnett Australia Business & Industrial 44.5
16 Not A Bug Splat Reprieve Impact BBDO Pakistan Government & Non-proft 42.7
17 No Ullu Banaoing Idea Cellular MullenLowe Lintas Group India Telecoms 42.4
18 Take IT Easy Dell MediaCom Germany Business & Industrial 39.6
19 How to drink properly DrinkWise Clemenger BBDO/GALKAL Australia Government & Non-Profit 39.4
20 This Girl Can Sport England FCB Inferno UK Government & Non-Profit 37.5
21 Transforming rituals of labour SmartLife FP7 UAE Government & Non-Profit 37.2
21 The Bear and the Hare John Lewis adam&eveDDB UK Retail 37.2
23 Dew Bottle Tool Mountain Dew Sancho BBDO Colombia Soft Drinks 36.9
24 Travel & Surf Deutsche Telekom DDB Berlin Germany Telecoms 36.5
25 Respect Women Havells Appliances MullenLowe Lintas Group India Household & Domestic 36.2
26 Animal Instincts Pet Condoms SF SPCA Geometry Global USA Government & Non-Profit 36.1
27 Raising Eyebrows and Subscriptions Economist, The Proximity/UM UK Media & Publishing 35.2
28 #colouryoursummer Coca-Cola Various Global Soft Drinks 34.3
29 Haus of Versant Fuji Xerox Republik New Zealand Business & Industrial 33.0
30 Creating more play in MENA Fanta FP7 UAE Soft Drinks 32.7
30 Slurpee Xpandinator Slurpee Leo Burnett Australia Soft Drinks 32.7
32 Bald Cartoons GRAACC Ogilvy & Mather Brazil Pharmaceutical & Health 32.6
33 Made Of Black Guinness AMV BBDO UK Alcoholic Drinks 31.3
34 The World’s Toughest Job American Greetings MullenLowe USA Media & Publishing 31.1
34 Made With IBM IBM Ogilvy & Mather USA Business & Industrial 31.1
34 #IBMFoodTruck IBM Ogilvy & Mather USA Business & Industrial 31.1
34 The Comeback Story of a Brand Icon Maytag DigitasLBI USA Household & Domestic 31.1
34 Smellcome to Manhood Old Spice Wieden + Kennedy USA Toiletries & Cosmetics 31.1
39 PO49 Tata Tea MullenLowe Lintas Group/Maxus India Soft Drinks 30.6
40 Beautiful Hair, Whatever the Weather Pantene Arc Worldwide USA Toiletries & Cosmetics 30.4
41 Get Lost Visa BBDO China Financial Services 28.8
42 Supergeil EDEKA Jung von Matt Germany Retail 28.6
42 Scandal Shave Gillette BBDO/MediaCom China Toiletries & Cosmetics 28.6
44 The Launch of PS4 PlayStation BBH USA Leisure & Entertainment 28.2
44 The Priceless Engine MasterCard TBWA\Digital Arts Network/Carat Singapore Financial Services 28.2
46 World Gallery iPhone TBWA\Media Arts Lab USA Leisure & Entertainment 27.4
47 Sweeper United Nations Critical Mass USA Government & Non-Profit 27.3
48 Unpaid Bills JCDecaux BBDO Belgium Media & Publishing 27.2
49 Ghita, The Social Shepherd Vodafone McCann Romania Telecoms 27.1
49 Surprise Alarm McDonald’s DDB/OMD/Marketing Store Singapore Retail 27.1
49 Message Barter Akanksha Foundation Ogilvy & Mather India Government & Non-Profit 27.1
52 The LEGO Movie Ad Break LEGO Movie PHD/Drum UK Leisure & Entertainment 26.9
52 Health Cha Shree Ganesh Nutralite DDB Mudra India Food 26.9
54 Aussie Builders Snickers Clemenger BBDO Australia Food 26.7
55 Turn off to turn on for Durex Durex Tullo Marshall Warren UK Pharmaceutical & Health 26.3
55 Gillette Body Gillette Grey UK Toiletries & Cosmetics 26.3
55 Selling sofas in a financial meltdown Bolia.com UncleGrey Denmark Household & Domestic 26.3
58 Nazis against Nazis EXIT-Deutschland GGH MullenLowe/Grabarz & Partner Germany Government & Non-Profit 25.8
59 Bring Down The King Sky DDB New Zealand Media & Publishing 25.7
60 The Next Photo Childhood Eye Cancer Trust Wunderman UK Government & Non-Profit 25.5
61 BookBook IKEA BBH/PHD Singapore Retail 25.4
62 The Game Report Bytro Labs Serviceplan Germany Leisure & Entertainment 25.3
62 #WelcomeChallenges Audi thjnk Germany Automotive 25.3
62 Trojan Mailing DHL Jung von Matt Germany Utilities & Services 25.3
62 Aid Couture Ariel/Downy Leo Burnett Philippines Household & Domestic 25.3
62 I See Fries McDonald’s Tribal Worldwide China Retail 25.3
62 Blind Art Project LEGO Serviceplan Germany Leisure & Entertainment 25.3
62 The story of Bob & Linda Deutsche Telekom DDB Germany Telecoms 25.3
62 Mini Kiosk Coca-Cola Ogilvy & Mather Germany Soft Drinks 25.3
70 Up for Whatever Bud Light BBDO/Mosaic USA Alcoholic Drinks 25.2
71 TinnyVision New Zealand Transport Agency OMD New Zealand Government & Non-Profit 24.9
71 Babyshop Embraces Showrooming Babyshop MediaCom Norway Retail 24.9
73 The Scarecrow Chipotle CAA Marketing USA Retail 24.8
73 Mistakes New Zealand Transport Agency Clemenger BBDO New Zealand Government & Non-Profit 24.8
75 No Child Brides Child Survival India Havas Worldwide India Government & Non-Profit 23.9
75 Christmas is for sharing Sainsbury's AMV BBDO UK Retail 23.9
75 Rabbit Billboard Hell Pizza Barnes, Catmur & Friends New Zealand Retail 23.9
78 Flaw in the Law NSPCC Arc Worldwide/Leo Burnett/OMD UK Government & Non-Profit 23.7
78 Hair Food Target Arc Worldwide/Leo Burnett USA Retail 23.7
78 Mikehacks Mike's Hard Lemonade TRIS3CT USA Soft Drinks 23.7
78 Helpful is Beautiful Ace Hardware FCB USA Retail 23.7
78 Every 2 Minutes Doritos/Mountain Dew Marketing Arm USA Food 23.7
83 A Message from your Future Baby Wyeth OMD Hong Kong Pharmaceutical & Health 23.2
84 Break the Barrier St John Ambulance Western Australia Brand Agency, The Australia Government & Non-Profit 23.0
85 Feeling Nuts Check One Two Attention Seekers/Deep Focus UK Government & Non-Profit 22.5
86 The value of thinking fast, acting fast and gettin Direct Line Saatchi & Saatchi UK Financial Services 22.4
87 Silent Entertainment AXE Manajans JWT Turkey Toiletries & Cosmetics 22.2
87 Lidl Surprises Lidl TBWA UK Retail 22.2
87 There will be haters adidas Iris Worldwide UK Clothing & Accessories 22.2
90 If you can fix this... Royal Navy WCRS UK Government & Non-Profit 21.9
90 Help A Child Reach 5 Lifebuoy MullenLowe Lintas Group India Toiletries & Cosmetics 21.9
92 Hey Future Me Emirates NBD FP7 UAE Financial Services 21.7
92 Brazuca adidas We Are Social UK Clothing & Accessories 21.7
92 Share The Load Ariel BBDO India Household & Domestic 21.7
95 The Virtual Land Rover Experience Land Rover LIDA/Wunderman UK Automotive 21.4
96 Deep Dive Steinlager DDB New Zealand Alcoholic Drinks 21.1
97 Smell my neck Prestige Starcom Mediavest Group USA Toiletries & Cosmetics 20.9
97 More than a costume Doctors of the World Publicis USA Government & Non-Profit 20.9
99 The Newspaper that Stopped Dengue Ceylon Newspapers Leo Burnett Solutions Sri Lanka Media & Publishing 20.3
100 Land of Quattro Audi thjnk Germany Automotive 20.2

Confira todos os rankings Warc 100 deste ano, aqui.