Rock And Roll

"Intelligence Is the New Rock and Roll", defende a Audi, em campanha criada pela Venables Bell & Partners.

Embalado pela clássica música "Search and Destroy", da banda The Stooges, o filme "Rock and Roll" (assista abaixo) apresenta o A4 2017.

"A tecnologia está imersa em todos os aspectos da cultura e da vida de hoje, e seu impacto é inegável. A campanha criativa para o Audi A4 incorpora este movimento", declara Loren Angelo, diretor de marketing da Audi nos EUA.

Além de "Rock and Roll", a comunicação é composta por outros comerciais, de 30" e 15". Assista a alguns deles, abaixo.

Ficha Técnica:

Audi/A4 "Rock And Roll" :60/:30:
Client Name: Audi of America
Brand: Audi
Spot Names: Rock and Roll
Air Date: 3/14/16
Agency: Venables Bell & Partners
Executive Creative Director: Paul Venables, Will McGinness
Creative Directors: Erich Pfeifer, Tyler Hampton
Associate Creative Directors: Matt Miller, Matt Keats
Art Director: Daniel Ieraci
Copywriter: Tyler Hampton, Craig Ross
Director Of Integrated Production: Craig Allen
Agency Executive Producer: Mandi Holdorf
Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Bradford Young
Executive Producer: Mary Ann Marino
Line Producer: Valerie Romer
Editing Company: Final Cut
Editor: Rick Russell – Rock and Roll and Pilotless; Crispin Struthers – Touch, Faster, Horsepower, Intelligent Statement
Colorist: Gregory Reese
Music Company: n/a
Featured Song: Search and Destroy by Iggy Pop and the Stooges
Music Supervisor: n/a
Sound Design: 740 Sound
Executive Producer: Scott Ganary
Sound Design Producer: Jeff Martin
Lead Sound Designer: Chris Pinkston
Final Mix : M Squared
Mix Engineer: Mark Pitchford
VFX: The Mill
VFX Producer: Chris Harlowe
VFX Supervisor: Gareth Parr
Head Of Brand Management & Client Services: David Corns
Brand Director: Chris Bergen, Justin Pitcher
Brand Supervisors: Justin Wang, Ally Humpherys
Brand Managers: Oliver Glenn, Faire Davidson
Assistant Brand Manager: Brianne Jones
Project Manager: Talya Fisher, Leah Murphy
Audi/A4 "Touch", "Pilotless", "Faster", "Horsepower", "Intelligent Statement":
Client Name: Audi of America
Brand: Audi
Spot Names: Touch, "Pilotless", "Faster", "Horsepower", "Intelligent Statement"
Agency: Venables Bell & Partners
Executive Creative Director: Paul Venables, Will McGinness
Creative Directors: Erich Pfeifer, Tyler Hampton
Associate Creative Directors: Matt Miller, Matt Keats
Art Director: Daniel Ieraci
Copywriter: Craig Ross
Director Of Integrated Production: Craig Allen
Agency Executive Producer: Mandi Holdorf
Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Bradford Young
Executive Producer: Mary Ann Marino
Line Producer: Valerie Romer
Editing Company: Final Cut
Editor: Rick Russell – Rock and Roll and Pilotless; Crispin Struthers – Touch, Faster, Horsepower, Intelligent Statement
Colorist: Gregory Reese
Music Company: n/a
Featured Song: Search and Destroy by Iggy Pop and the Stooges
Music Supervisor: n/a
Sound Design: 740 Sound
Executive Producer: Scott Ganary
Sound Design Producer: Jeff Martin
Lead Sound Designer: Chris Pinkston
Final Mix: M Squared
Mix Engineer: Mark Pitchford
VFX: The Mill
VFX Producer: Chris Harlowe
VFX Supervisor: Gareth Parr
Head Of Brand Management & Client Services: David Corns
Brand Director: Chris Bergen, Justin Pitcher
Brand Supervisors: Justin Wang, Ally Humpherys
Brand Managers: Oliver Glenn, Faire Davidson
Assistant Brand Manager: Brianne Jones
Project Manager: Talya Fisher, Leah Murphy