Na Times Square

A Toyota exibe outdoor que é uma parede de pedra escalável, bem no meio da Times Square, em Nova York.

Criada pela Saatchi & Saatchi Los Angeles, a peça, que promove o modelo RAV4, não é apenas a primeira do tipo no local, mas também a mais alta parede de escalada ao ar livre já construída em Nova York (se é que este diferencial faça alguma diferença).

Leia matéria do AdFreak na íntegra aqui.

Ficha Técnica:

Client: Toyota Motor Sales USA
Project: RAV4 Times Square Live-Climb Event
Agency: Saatchi & Saatchi, Los Angeles
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creative Director: Erich Funke
Associate Creative Director, Art Director: Vidur Raswant
Executive Director, Integrated Production: Lalita Koehler
Director of Content: Sara Seibert
Experiential Executive Producer: Blake Wassenaar
Content Executive Producer: Richard Bendetti
Senior Art Producer: Skye Houghton
Senior Producer: Rachel Dallas-Noble
Director of Business Affairs: Keli Christy
Business Affairs Manager: K.K. Davis
Senior Project Manager: Nick Zappas
Group Account Director: Drew Corpman
Account Management Supervisor: Chris Crockett
Account Executive: Celia Nissen
Assistant Account Executive: Valerie Purdy
Social Media Engagement Manager: Allie Burrow
Director of Public Relations: Mike Cooperman
Associate Communications Director, Social: Karen Ram
Associate Media Director: Kim Serge
Media Strategist: Talia Didomenica
Senior Strategic Planner: April Ta
Social Strategy: Ashton Dunn
Executive Communications Director, Product Information Supervisor: Joe Rigonan
Client:
Group Vice President, Toyota Marketing: Jack Hollis
Vice President, Vehicle Marketing, Communications: Cooper Erickson
Corporate Manager, Vehicle Marketing, Communications: Thomas Crahan
National Manager, Van, Crossover Utility Vehicles: Kibo Kitahama
Manager, RAV4 Hybrid: Alex Du
Planners, RAV4 Hybrid: Kay Sanchez, Jayme Lawson, Ash Hack
Production Company: Process Creative
Producer: Marshall McLaughlin
Directors: Tom Aiello, Daniel Chesnut
Editing Company: Process Creative
Producer: Marshall McLaughlin
Editor: Josh Hamilton