Gentlemen of the Jacket

A PepsiCo apresenta a Mtn Dew Black Label, versão mais "refinada" do refrigerante - pelo menos segundo a campanha criada pela VaynerMedia.

O skatista profissional Theo Beasley e outros dois personagens - um barman e um gamer - recebem casacos que fazem tudo à sua volta parecer um pouco mais sofisticado.

Confira, abaixo.

Ficha Técnica:

Client: Mountain Dew
Agency: VaynerMedia
Chief Creative Officer: Steve Babcock
Vice President, Group Creative Director: David Rosenberg
Creative Director: Anthony Coleman
Associate Creative Director: Angelo Pournaras
Art Directors: Cindy Choi, Heather Han
Senior Copywriters: Joshua Rosenblat, Nick Maciag
Designers: Raymond Croft, Christian Powell
Senior Vice President, Account Strategy: Dennis Ossipov-Grodsky
Group Director: Roger Ramirez
Account Director: Sara Giles
Account Manager: Neelam Rana
Vice President, Delivery and Production: Aaron Behr
Associate Director, Delivery and Production: Kristen Fleming
Project Managers: Dominic Hackley, Meredith Feir
Production Company: Vayner Productions
Creative Director: Jason Beauregard
Director of Photography: Erik Dettle
Post Production Supervisor: Andrew Hart
Post Production Coordinator: Glo Gambino
Editor: Sean Henderson
Animators: Alexander Smith, Sydney Daugherty
Producer: John Hollingsworth
Mix Company: Nutmeg
Music by "The Emergence" TE Music Group