Tomorrow is Ours

A Droga5 criou para IMG Academy, escola para atletas localizada na Flórida, a campanha "Tomorrow is Ours", que quer mudar a imagem de que os jovens de hoje são preguiçosos, desmotivados e querem tudo "de mão beijada"

O primeiro filme da comunicação mostra alunos praticando intensamente suas técnicas, apesar das provocações das pessoas, chamando a geração Z (que engloba pessoas nascidas a partir do final da década de 1990) de "preguiçosa e mimada".

Ficha Técnica:

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Duncan Marshall
Copywriter: Lincoln Boehm
Art Director: Joel Francke
Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Anders Hedberg
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Ben Brown
Senior Communications Strategist: Hillary Heath
Global Alliance Director: Nick Phelps
Account Manager: Josh Freeland
Senior Project Manager: Courtney Kosup
Client: IMG Academy
Sr. VP, Chief Business Officer Events & Media: Sam Zussman
Sr. Vice President and CoManaging Director: Chip McCarthy
Sr. Vice President and CoManaging Director: Greg Phillips
Vice President Sales and Marketing: Chris Ciaccio
Director of Marketing: Michael Adams
Assistant Director of Marketing: Dan Tierney
Creative Services Manager: Barry Klipp
Marketing Manager: Jen Brown
Production Company: Smuggler
Director: Miles Jay
Partner: Patrick Milling Smith
Partner: Brian Carmody
Executive Producer: Drew Santarsiero
Head of Production: Andrew Colon
Producer: Patti Getker
Director of Photography: Steven Annis
Production Designer: Jason Hougaard
Editorial: Final Cut
Editor: JD Smyth
Assistant Editor: Chris Rizzo
Executive Producer: Sarah Roebuck
Head of Production: Jen Sienkwicz
Post Production: Significant Others
VFX Artist: Betty Cameron
VFX Artist: Dirk Greene
Producer: Alek Rost
Sound: Significant Others
Mixer: T. Terressa Tate
Music
Composer: Rob Simonsen