D&AD 2016

O Brasil ficou em quinto lugar no ranking dos países mais premiados da 54ª edição do D&AD Awards, tendo conquistado 30 Lápis, assim como a Nova Zelândia (confira a lista, abaixo). O Reino Unido encabeça o ranking, somando 217 Lápis do total de 749 concedidos pelo Festival.

Em cerimônia, no dia 19 de maio, serão revelados os tipos de Lápis conquistados pelos trabalhos vencedores: Wood, Graphite, Yellow, White ou Black.

Confira abaixo os brasileiros premiados:

Art Direction F/Nazca Saatchi & Saatchi Miami Ad School / ESPM Double Tap Ads Brazil Art Direction for Digital Marketing
Art Direction F/Nazca Saatchi & Saatchi Nissin Ajinomoto Celebrating 50 Years in Brazil (posters) Brazil Art Direction for Poster Advertising
Crafts for Advertising AlmapBBDO Audi Cornering Lights Brazil Typography for Advertising
Crafts for Advertising AlmapBBDO Bayer Problems Brazil Illustration for Advertising
Crafts for Advertising AlmapBBDO MAN Latin America Tailor Made Brazil Photography for Advertising
Creativity for Good (White Pencil) LDC NFScan NFScan Brazil Service Innovations
Creativity for Good (White Pencil) Ogilvy & Mather Brazil Sport Clube do Recife Security Moms Brazil Advertising & Marketing Communications - Brand
Creativity for Good (White Pencil) Leo Burnett Tailor Made Clube Sangue Bom (Good Blood Club) Solidarity Queue Brazil Advertising & Marketing Communications - Not for Profit
Digital Marketing LDC NFScan NFScan Brazil Digital Tools & Utilities
Digital Marketing Leo Burnett Tailor Made FIAT Safety Wi-Fi Brazil Digital Tools & Utilities
Digital Marketing Africa Amnesty International Mutant Font Brazil Digital Tools & Utilities
Direct Ogilvy & Mather Brazil Sport Clube do Recife Secutiry Moms Brazil Direct Response/Ambient
Direct FCB Sao Paulo BDF NIVEA Brasil NIVEA Doll Brazil Direct Product & Service
Direct FCB Sao Paulo BDF NIVEA Brasil Nivea Doll Brazil Direct Innovation
Film Advertising AlmapBBDO Editora Abril Distorted Fact Brazil TV Commercials 121-240 seconds
Integrated & Innovative Media Ogilvy & Mather Brazil Sport Clube do Recife Secutiry Moms Brazil Earned Media - Medium Business (50-500 employees)
Media Africa L&PM Ticket Books Brazil Use of Direct Media
Media Ogilvy & Mather Brazil Sport Clube do Recife Security Moms Brazil Use of Events
Media Leo Burnett Tailor Made ABTO (Brazilian Association Of Organ Transplantation) Donation Badges Brazil Use of Events
Media Leo Burnett Tailor Made ABTO (Brazilian Association Of Organ Transplantation) Donation Badges Brazil Use of PR
Outdoor Advertising w3haus ONG Criola Mirrors of Racism Brazil Ambient
Outdoor Advertising FCB S_o Paulo BDF NIVEA Brasil NIVEA Doll Brazil Ambient
Outdoor Advertising Ogilvy & Mather Brazil Sport Clube do Recife Security Moms Brazil Ambient
PR FCB Sao Paulo BDF NIVEA Brasil Nivea Doll Brazil Creative B2C Campaign - Low Budget - Under 60k
PR Grey Sao Paulo Aruba Tourism Authority Aruba Image Bank Brazil Creative Use of Media
PR NBS Quatro Patinhas Priceless Pets Brazil Social Responsibility
Press Advertising Leo Burnett Tailor Made CVV Emotional Support Hotline Shares Brazil Public Service Press Advertising
Product Design FCB Sao Paulo BDF Nivea Brasil Nivea Doll Brazil Consumer Product Design
Radio Advertising Ogilvy & Mather Brazil Billboard Brasil Radio Pride Parade Brazil Innovative Use of Radio
Writing for Advertising Leo Burnett Tailor Made Jeep Dont's Brazil Writing for Poster Advertising

Ranking Country No. of Pencils

1 United Kingdom 217
2 United States 143
3 France 48
4 Japan 44
5= Brazil 30
5= New Zealand 30
7 Australia 29
8 Singapore 28
9 Germany 25
10= Colombia 14
10= United Arab Emirates 14
12= South Africa 13
12= Spain 13
14 Canada 12
15 India 11
16 Switzerland 10
17 Sweden 9
18= Argentina 7
18= Netherlands 7
20 China 6
21= Denmark 5
21= Hong Kong 5
23 Russian Federation 4
24 Sri Lanka 3
25= Malaysia 2
25= Norway 2
25= Taiwan 2
25= Tunisia 2
25= Viet Nam 2
30= Czech Republic 1
30= Egypt 1
30= Greece 1
30= Guatemala 1
30= Italy 1
30= Lebanon 1
30= Mexico 1
30= Peru 1
30= Romania 1
30= Slovakia 1
30= Thailand 1
30= Turkey 1

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