Square

Pessoas, cães, cortes de cabelo, enfim, tudo tem formato de quadrado neste comercial criado pela RPA para o Honda Civic Coupe, exceto o próprio carro.

Até mesmo o formato dos frames do comercial é quadrado, que se expande para o tradicional retângulo quando o curvilíneo Honda Civic Coupe entra em cena.

A campanha também inclui peças para mídia impressa, que trazem a assinatura "Curves are Better."

Com Creativity.

Ficha Técnica:

Agency: RPA
Client: Honda Civic Coupe
Executive Vice President, Chief Creative Officer: Joseph Baratelli
Senior Vice President, Executive Creative Director: Jason Sperling
Co-Creative Director: Johnny Hardstaff
Senior Vice President, Chief Production Officer: Gary Paticoff
Vice President, Executive Producer: Isadora Chesler
Associate Creative Director (Art): Marcella Coad
Associate Creative Director (Copy): Paul Fung
VP Director of Business Affairs: Maria Del'Homme
EVP Management Account Director: Brett Bender
VP, Group Account Director: Adam Blankenship
Management Supervisor: Rose McRitchie
Account Executive: Chloe Seitz
Production Company: Arts & Sciences
Director: Michael Spiccia
Director of Photography: Danny Ruhlmann
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Ben Scandrett-Smith
Editorial: Union Editorial
Assistant Editor: Otto Mertins
President / Managing Partner: Michael Raimondi
Executive Producer: Joe Ross