Parada Gay

Para celebrar a Parada Gay de Londres, que rolou no sábado (25), a Adam & EveDDB retirou o famoso arco-íris da embalagem de Skittles, e criou uma edição limitada de pacotes dos confeitos em preto e branco.

A campanha também contou com peça para mídia impressa, trazendo carta aberta dirigida à Parada Gay.

Confira o texto na íntegra, abaixo:

“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it. Have a great day, Pride. From Skittles.”

Veja o filme que integra a campanha, abaixo.

Com Creative Review.

Ficha Técnica:

Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creatives: Matt Fitch, Mark Lewis
Design: Stanley’s King Henry
Head of Design: Alex Fairman