Incredible Is Inevitable

A TBWA\Chiat\Day criou para Gatorade a campanha "Incredible Is Inevitable", com foco no futebol, que tem como proposta refutar a crença de algumas pessoas de que a sorte, a loucura ou a inspiração divina são fatores que resultam em vitória no dia de jogo.

Em vez disso, defende a marca, é o "trabalho duro e a prática" que levam às conquistas.

Na ficha técnica está o brasileiro Renato Fernandez (Worldwide Creative Director).

Assista aos comerciais, aqui.

Ficha Técnica:

Agency: TBWA\Chiat\Day
Client: Gatorade
Executive Creative Director: Brent Anderson
Worldwide Creative Director: Renato Fernandez
Creative Director: Mark Peters
Creative: Cyrus Coulter
Director of Production: Brian O'Rourke
Executive Producer: Guia Iacomin
Senior Producer: Tim Newfang
Associate Producer: Alex Dossett
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Brand Manager: Dylan Hinshaw
Associate Brand Manager: Steve Smith
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Junior Planner: Joe Elliott
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Senior Traffic Operations: Judy Brill
Talent Payment Manager: Ryan Lizama
Production Company: Pretty Bird
Director: Max Malkin