My Climb. My Story

A marca de cerveja Coors Light lança um filme em estilo documentário, narrando a história do designer de moda que vive em Los Angeles Shezi.

O profissional conta que sempre sonhou em abrir sua própria loja e finalmente quando estava perto de conseguir, um tumor no coração atrasou seus planos no ano passado.

Além de marcar o início e o final do curta, apenas a garrafa de Coors Light faz uma breve aparição durante uma cena de festa.

O filme de 2"30" é o primeiro de uma websérie chamada "My Climb. My Story", criada pela 72andSunny, e que contará com mais curtas durante o próximo ano.

Leia a matéria da Adweek na íntegra aqui.

Ficha Técnica:

Client: Coors Light
Chief Executive Officer: Gavin Hattersley
Chief Marketing Officer: David Kroll
Sr. Marketing Director, CFOB: Elina Vives
Sr. Marketing Manager: Danielle Rappoport
Associate Marketing Manager: Jamie Lugo
Director, Marketing Communications, MillerCoors: Scott Bussen
72andSunny
Group Creative Director: Frank Hahn
Creative Director/Designer: Galen Graham
Creative Director/Writer: Jed Cohen
Sr. Designer: Gabo Curielcha
Sr. Writer: Francisco Puppio
Jr. Writer: Matt Fink
Jr. Designer: Chris Ruh
Group Strategy Director: Matt Johnson
Strategy Director: Robyn Pocrnich
Jr. Strategist: Chelsea Gilroy
Data Strategist: Annie Yuan
Group Brand Director: James Stephens
Brand Director: Andrew Krensky
Brand Manager: Jena Casiean
Brand Coordinator: Brittany Lewis
Community Manager: Sofia Hexsel
Business Affairs Director: Christina Rust
Business Affairs Manager: Noah Winter
Business Affairs Coordinator: Tempest Johnson
Group Production Director: Nicole Haase
Executive Film Producer: Jim Haight
Sr. Film Producer: Lindsey Wood
Film Producer: Jamie Glass
Jr. Film Producer: Chloe Scott
PRODUCTION CREDITS:
Production Company: HECHO EN 72
Director: Daniel Addelson
Director of Photography: Logan Triplett
Hecho Creative Director: Evan De Haven
Senior Producer: Jonny Edwards
Line Producer: Brian Armstrong
Jr. Producer: Michael Bergin
Colorist: Logan Triplett
Editors: Daniel Addelson, Aaron Leichter, Amanda Tuttle and Stevo Chang