The King

Um monarca medieval entediado é o protagonista do novo comercial de dois minutos do PlayStation 4, da Sony, criado pela BBH de Nova York.

O svp de marketing do PlayStation, Eric Lempel, conta que o filme faz inúmeras referências a games clássicos: há mais de que 70 easter eggs - como a maçã do Eden de "Assassin's Creed" ou o Gjallarhorn de "Destiny" - no comercial.

A direção do filme, rodado em cinco dias na República Tcheca, é de Martin de Thurah, da Epoch Films.

Com AdFreak.

Ficha Técnica:

Client: Sony PlayStation
Eric Lempel, Senior Vice President Marketing & Head of PlayStation Network, Sony Interactive Entertainment America
John Kohler, Vice President, Marketing, Sony Interactive Entertainment America
Eric Lachter, Director Brand Marketing, Sony Interactive Entertainment America
Brad Bennett, Senior Brand Manager, Sony Interactive Entertainment America
Alex Gomez, Brand Manager, Sony Interactive Entertainment America
BBH:
John Patroulis, Creative Chairman
Ari Weiss, Chief Creative Officer
Dean Woodhouse, Creative Director
Hugo Bierschenk, Creative Director
Kate Morrison, Head of Production
Adam Perloff, Executive Producer
Sean McGee, Head of Business Affairs
Finnian O'Neill, Business Director
Justin Marciani, Account Director
Johnny Skwirut, Account Executive
Brian Groff, Account Executive
Kendra Salvatore, Strategy Director
Production Company: Epoch Films
Director: Martin de Thurah
Director of Photography: Kasper Tuxen
Line Producer: Anura Idupuganti
Production Designer: Floyd Albee
Editor: Mikkel EG Nielsen
Assistant Editor: Alex Liu
Editorial Company: Rock, Paper, Scissors
Visual Effects: The Mill
Color: Fergus McCall
VFX Supervisor / Lead Compositor: Nathan Kane
VFX Supervisor / CG Supervisor: Christian Nielsen
VFX Producer: Dan Love
VFX Executive Producer: Sean Costelloe
Sound Editing/Mixing: Chris Afzal
Score: Philip Kay*
*based on the song "Sweet Dreams (Are Made of This)" by The Eurythmics
Sound Design: Adrian Aureliu