Pré-Estreia

A Adidas apresenta o filme "Basketball Needs Creators", que integra a campanha global criada pela 72andSunny de Los Angeles.

O comercial, que chega à telinha no próximo dia 21 - durante a partida do Houston Texas contra Oackland Raiders (que será exibida pela ESPN) - é protagonizado pelo jogador de basquete James Harden, armador do Houston Rockets. No filme, ele questiona: "E se todos nós deixássemos de ser criativos?"

A campanha conta com a participação dos alunos do colégio Wheeler, na Geórgia, do skatista profissional Nakel Smith e do vice-presidente de design de basquete da Adidas, Brain Foresta.

A comunicação busca destacar como a "criatividade faz o esporte ser incrível em todos os níveis".

Leia e assista ao filme anterior, com Paul Pogba, "Football Needs Creators", aqui.

Ficha Técnica:

72ANDSUNNY CAMPAIGN CREDITS
Campaign: Sport 16
Length: :30, :60
Spot: “Basketball Needs Creators”
Agency: 72andSunny
Company: adidas

Adidas
Global VP, Global Brand Communications: Ryan Morlan
Senior Director, Global Brand Communications and Media: Lia Stierwalt
Senior Director, Global Brand Communications, Basketball: Adrien Seuge
Director, Creative Shoot and Production: Kristin Mellqvist

Featured in the Campaign
Houston Rockets Player - James Harden

72andSunny
Chief Creative Officer, Founder: Glenn Cole
Executive Creative Director, Partner: Jason Norcross
Group Creative Director: Frank Hahn
Creative Director: Josh Fell
Creative Director: Chris Hutchinson
Designer: Kwaku Beke
Writer: Tyree Harris
Designer: David Jung
Jr. Writer: Carlyle Garrick
Chief Production Officer: Tom Dunlap
Group Production Director: Nicole Haase
Executive Film Producer: Jim Haight
Film Producer: Eric Rasco
Production Coordinator: Erika Ruiz
Group Brand Director: James Stephens
Brand Director: Audrey Huber
Brand Manager: Scott Swindler
Brand Coordinator: Jack Young
Group Strategy Director: Matt Johnson
Senior Strategist: Marc Pardy
Junior Strategist: Bogart Avila
Partnerships & Legal Director: Christina Rust
Partnerships & Legal Manager: Kelly Ventrelli
Partnerships & Legal Coordinator: Tempest Johnson

Production:
Imperial Woodpecker
Director: Stacy Wall
DP: Rodrigo Prieto
Executive Producer: Doug Halbert
Line Producer: Andrew Travelstead

Editorial:
Whitehouse Post LA
Editor: Lisa Gunning
Assistant Editor: Max Holste
Executive Producer: Joni Williamson
Head of Production: Joanna Manning
Producer: Lynne Mannino

Color:
Company 3
Colorist: Tom Poole
Producer: Clare Movshon
Executive Producer: Ashley McKim

Finishing/VFX:
Method Studios
Executive Producer: Stephanie Gilgar
VFX Supervisor: Benjamin Walsh
Producer: Pip Malone
Coordinator: Brandon Grabowski

Mix
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan

Sound Design:
Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton

Music
Music Company: Human
Composer: Sloan Alexander
Creative Director: Craig Deleon
Executive Producer: Jonathan Sanford