Don’t Rage Quit

A Fred & Farid de Nova York assina para HP um comercial promovendo a marca Omen X para PC, com um olhar sobre o fenômeno do "rage quit" - quando um gamer tem um acesso de fúria durante o jogo.

O filme, que conta com um efeito slow motion, mostra um jogador frustrado e um porta-voz da HP substituindo o computador do raivoso gamer por um Omen X.

A campanha digital global foi lançada nos EUA no final do mês passado e será apresentada na Europa no dia 12 de dezembro. Em seguida, chegará à região Ásia-Pacífico.

Ficha Técnica:

Agency: Fred & Farid New York
Client: HP
Title of ad: Rage Quit
Product or Service: OMEN X
Brand Chief Marketing Officer: Antonio Lucio
Brand Global Head of Marketing – Personal Systems: Alex Craddock
Brand Global Marketing Director, Personal Systems: Matt Cowling
Brand Global Marketing Senior Manager, Personal Systems: Josh Kocurek
Brand Global Marketing Campaign Lead, Personal Systems: Kirsten Kaczka-Rivera
Agency Managing Director: Francois Grouiller
Agency Supervisor: Marc Gellman
Creative Director: Laurent Leccia
Copywriter: David Kennedy
Art Director: Jean-Baptiste Ledivelec, Xuan Pham
Agency Producer, Digital Agency Producer: Damon Webster

Production Company: Iconoclast
Production Company City: Los Angeles
Producer: Charlotte Woodhead
Director: WEAREFROMLA
Music: Storefront
Music Producer: John Snieder

Post-Production: Exile Edit/ Katie Turinski
Editor Post Producer: Evyn Bruce
Post-Production: Exile Edit/ Katie Turinski Editor

Post Production VFX: The Mill
Post Producer: Evyn Bruce
Post Producer VFX: Rachael Trillo EP ; Bugs Russell Producer
VFX Artists: Jimmy Bullard, The Mill-Lead Artist

Digital Production Company: JMX2
Digital Producer: John Morton
Place of shooting: Toronto