Edible Ad

Para promover o fato de que a companhia aérea JetBlue oferece snacks ilimitados gratuitamente durante seus voos, a MullenLowe criou um anúncio comestível, feito de amido de batata, água, óleo vegetal e glicerina.

Outras peças publicitárias feitas para comer já foram lançadas anteriormente, como um anúncio criado pela Ogilvy Dubai para Fanta, em 2013 (leia e veja aqui), outro desenvolvido pela Ogilvy Cape Town criou para o Golf R, da Volkswagen África do Sul, em 2011, e que trazia o seguinte convite ao leitor: "Eat the road. Seriously, eat it.", (espie aqui). No Brasil, a Loducca (atual LDC) assinou, em 2008, a peça "Coma este anúncio", para MTV Brasil (leia e veja aqui).

 

Ficha Técnica:

Client: JetBlue Airways
Title: Edible Ad
Agency: MullenLowe

CREATIVE
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
VP, Creative Director: Julia Neumann
VP, Creative Director: Amy Ferguson
VP, Creative Director: Ben Salsky
Associate Creative Director/Art: Dan Madsen
Senior Copywriter: Chris Gilbert
Senior Art Director: Dan Pappas

PRODUCTION
SVP, Executive Director Integrated Production: Liza Near
Associate Director, Print Production and Experiential: Kristine Ring-Janicki
Senior Project Manager: Christina Gratton
Lead Content Producer: Aubrey Hayden
Videographer/Editor: Taylor Toole

ART PRODUCTION
Art Producer: Kate Moore
Jr. Art Producer: Samantha Sturchio
Senior Photographer: Erika LaPresto

ACCOUNT MANAGEMENT
Executive Director: Drayton Martin
SVP, Group Account Director: Emily Brooks
Account Director: Molly Bluhm
Senior Account Executive: Grace Clemow

STRATEGY
Group Strategy Director: Ellie Gogan-Tilstone
Senior Strategist: Mike Patrick

MEDIA
SVP, Group Digital Director: Jade Watts
Associate Media Director: Kelly McGowan
Senior Media Planner: Lauren Meyers

PR/SOCIAL
SVP, Account Director PR: Jaclyn Ruelle
Account Supervisor PR: Becky Brand
Account Supervisor PR: Brittany Topham