Original is Never Finished

A Johannes Leonardo assina para Adidas o comercial "Original is Never Finished" (assista abaixo), que busca redefinir o significado de originalidade.

Dirigido por Terrence Neale, o filme é embalado por uma versão da música "My Way", de Frank Sinatra e reúne "celebridades" do universo da música, moda, skate, esporte e arte, como Snoop Dogg, Dev Hynes, Stormzy, Mabel, entre outras.

Entre as cenas, a artista e fotógrafa Petra Collins reinventa "O Nascimento de Vênus", de Sandro Botticelli, e o rapper Snoop Dogg recria a capa de seu álbum "Doggystyle".

Ficha Técnica:

Advertising Agency: Johannes Leonardo, New York, USA
Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Director / Partner: Ferdinando Verderi
Creative Directors: Wesley Phelan, Matthew Edwards
Copywriter: Jeph Burton
Art Director: Hunter Hampton
Head of Integrated Production: Dana May
Executive Producer: Maria Perez
Senior Producers / Film: Tina Diep, Stine Moisen
Producer / Online Content: Doug Moffitt
Production Coordinator / Film & Online Content: Alexandra Olivo
Group Account Director: Sam McCallum
Account Director: Dom Dalton
Account Supervisor: Gulru Soylu
Head of Strategy: Mark Aronson
Strategist: Miné Cakmak
Senior Business Affairs Manager: Ann Marie Turbitt
Film Production Company: RSA Films
Production Company / Cape Town: Egg Films
Editorial: Exile
Visual Effects: Blacksmith
Color: Company 3
Adidas Global Music Manager: Daniel Cross
Music - Remix: Human
Sound Design: Q Department
Sound Mix: Sonic Union