++Super Bowl 2017

Pela primeira vez, a marca de cerveja Busch, da A-B InBev, aposta no Super Bowl (leia aqui). A Deutsch Nova York assina o comercial de 30" para a bebida (assista abaixo).

O enredo apresenta o novo porta-voz da marca, o Busch Guy. "Ele é realmente uma representação da marca, e ainda este ano, o público vai vê-lo interagir mais com os consumidores, em outros comerciais para TV", declara Chelsea Phillips, diretora sênior de marcas de valor da Anheuser-Busch.

Ficha Técnica:

Agency: Deutsch
Agency Office: New York
Creative Credits:
Chief Creative Officer, North America: Pete Favat
Chief Creative Officer: Dan Kelleher
EVP, Executive Creative Director: Jeff Vinick
Associate Creative Director: Matthew Moyer
Associate Creative Director: Jeff Kopay
Director of Integrated Production: Joe Calabrese
Sr. Producer: Shane Smith
Copywriter: Jim LeMaitre
SVP, Director of Integrated Business Affairs: Maria Taris
VP, Group Director, Integrated Business Affairs: Stacy Schwartz
VP, Integrated Business Affairs: Jaymie Lipman
Sr. Strategist: Sidney Henne
Project Manager: Sean Gilleylen
SVP, Account Director: Andrew Arnot
Account Supervisor: Joey Ricci
Asst. Account Executive: Mick Potthast

Client, Client Contact:
US Vice President of Marketing: Marcel Marcondes
Sr. Director, US Value Brands: Chelsea Phillips
Sr. Brand Manager: Daniel Blake
Sr. Associate Brand Manager: Rob Chester
Associate Manager, Content and Media: Margot Weiss

Production Company: Dummy
Director: Harold Einstein
Executive Producer: Eric Liney

Editorial Company: Arcade Edit
Executive Producer: Sila Soyer
Producer: Fanny Cruz
Editor: Dave Anderson
Asst. Editor: Sam Barden
Flame Artist: Tristian Wake
Flame Assistant: Mark Popham

Telecine: Company 3
Sr. Producer: Rochelle Brown
Sr. Colorist: Tim Masick

Post/VFX Production Company: NTropic
Executive Creative Director: Nate Robinson
Creative Director | Lead Flame: Simon Mowbray
Managing EP/ Dir. of Business Dev.: Michael Bennett
Executive Producer: Michelle Hammond
Producer: Kirsten Collabolletta
Flame Artist: Gurvand Tanneau
Flame Asst.: Jerome Knight

Music/Licensed Music Tracks: APM Music
Track: My Story Begins 60

Audio Post Company: Sonic Union
Producer: Pat Sullivan
Mix Engineer: Paul Weiss
Studio Director: Justine Cortale