Cracks

A FCB Chicago acaba de lançar seu primeiro filme para a marca de desinfetante Liquid-Plumr.

Ao som de "Too Marvelous for Words" de Rosemary Clooney, o comercial mostra desde uma florista até um lutador de muay thai exibindo  de forma natural seus "cofrinhos" (em inglês, butt-crack ou plumber-crack).

O filme, exibido na telinha norte-americana e na internet, baseia-se no conceito "There’s a Plumr in all of us".

"Ao transformar um estereótipo humorístico em algo que dá orgulho, queríamos retratar o empoderamento e a confiança", defende Tiffany Leung, Associate Brand Director da marca.

Na ficha técnica está o brasileiro Bruno Mazzotti, diretor de criação da FCB Chicago.

Ficha Técnica:

Agency – FCB Chicago
Chief Creative Officer: Liz Taylor
Creative Director: Bruno Mazzotti
Creative Director: Dean Paradise
Sr. Art Director: Nick Howard
Sr. Copywriter: Nick Stoner
Director of Integrated Production, SVP: Will St. Clair
Producer: Paul Ripa
Executive Producer, Director of Music: Stump Mahoney
Music Negotiator: Liz Howell
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
SVP, Group Management Director: Sue Redington
Account Director: Diana El-Chantaf
Account Executive: Angelica Heng
Production – Lord + Thomas
Director: Ben Flaherty Lord + Thomas
Executive Producer: Katie Roach Lord + Thomas
Production Service Company – Duck Pond
Executive Producer: Joshua Greenberg
Director of Photography: Lyle Vincent
Editorial – Whitehouse
Editor: Brian Gannon
Assistant Editor: Ashley McGinn
Producer: JoJo Scheerer
Executive Producer: Kristin Angeletti
Visual Effects / Color – Carbon
Producer: Casey Swircz
Colorist: Maria Carretero
Motion Graphics: Jake Mathew
Finish: Paul Rosckes
Audio – Another Country
Sound Designer and Mixer: Erik Widmark
Audio Assistant: Logan Vines
Producer: Louise Rider
Client – Liquid-Plumr
VP, Marketing: Chris Hyder
Director of Marketing: Sacha Connor
Associate Brand Director: Tiffany Leung
Associate Marketing Manager: Emily Thompson
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans