Déficit de atenção e hiperatividade

Crianças e jovens que procuram quebrar o ciclo dos sintomas do déficit de atenção e hiperatividade tomam as ruas em suas bicicletas no novo comercial da Specialized Foundation, um ramo da Specialized Bicycle Components que divulga os efeitos positivos da bicicleta sobre a saúde e o bem-estar.

Pesquisa mostra que andar de bicicleta e realizar outras formas de exercício podem ajudar os alunos que têm déficit de atenção e hiperatividade (ADHD, na sigla em inglês) a encontrar foco e melhorar a sua capacidade de concentração.

O comercial "Outride ADHD" (assista abaixo) foi criado pela Goodby Silverstein & Partners.

Na ficha técnica estão os brasileiros Sam Luchini e Roger Baran, diretores de criação da agência.

Ficha Técnica:

Client: The Specialized Foundation
Agency: Goodby Silverstein & Partners
Title of Creative Work: “Outride ADHD”

Client
CEO, Founder: Mike Sinyard
Creative Director: Chad Hilton
Global Marketing & Integrated Technologies: Mark Cote

Creative
Co-Chairman: Rich Silverstein
Creative Director: Roger Baran
Creative Director: Sam Luchini
Art Director: Nando Sperb
Copywriter: Caroline Cappelli

Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman

Account Services
Group Account Director: Michael Crain
Account Manager: Evan Rowley
Assistant Account Manager: Chris Brandus

Brand and Communication Strategy
Deputy Director of Brand Strategy: James Thorpe
Director of Communications: Meredith Vellines
Senior Communication Strategist: Caitlin Neelon
Junior Brand Strategist: Madison Cameron

Business Affairs
Director of Business Affairs: Judy Ybarra
Senior Business Affairs Manager: Heidi Killeen

Production Company
Company name: Tonic Films
Director: Johnny Green
Executive Producer: Susan Neill
Line Producer: Arturo Arroyo
Director of Photography: Michael Gioulakis
Production Designer: Monica Bidault

Editorial Company
Company name: Work Editorial
Editor: Neil Smith
Cutting Assistants: Keith Hamm, Ellie McNaughtan
Executive Producer: Marlo Baird
Producer: Brandee Probasco

Color
Company name: Company 3
Colorist: Sofie Borup
Color Producer: Alexandra Lubrano

VFX
Company name: The Mill LA
VFX Supervisor /2D Lead Artist: Tim Rudgard,
VFX Supervisor/ 3D Lead Artist: Felix Urquiza
2D Artists: Ashley Forbito, Jake Albers, Jeff Langlois, Brett Lopinksy, Matthew Dobrez, Becky Porter, Bill Higgins, John Shirley
3D Lighting Lead: Tom Graham,
3D Artists: Juan Zavala, Juan Salazar, Katie Yoon, Daniel Soo, Jacob Bergman, Katie Yancie, Nole Murphy, Mathew longwell, Bridget Warrington
Design: Greg Park, Sasha Vinogradova, Patrick Kipper
Senior Producer: Erin Hicke,
Producer: Sumer Zuberi
Production Coordinator: Sardor Kaziyev
Art Support: Bradley Rhone and Gary Marschka

Original Music & Sound Design
Company name: Q Department

Mix
Company name: Lime
Mixer: Rohan Young
Executive Producer: Susie Boyajan