Smile

A Nike homenageia a carreira do bicampeão olímpico britânico Mo Farah - e seu sorriso imbatível. O atleta anunciou recentemente sua aposentadoria.

O filme "Smile" (assista abaixo), criado pela Wieden+Kennedy de Londres, relata a difícil jornada por trás do sorriso do protagonista.

Ambientado no contexto de Londres, onde Farah cresceu, o comercial é narrado por George the Poet.

Ficha Técnica:

ADVERTISER
BRAND: Philip Jacobson, Bradley Firth, Katie Franz

ADVERTISER: Nike

CREATIVE AGENCY
TV PRODUCER: Anna Neilson, Iona Patterson (assistant)

PLANNER: Paula Bloodworth

GROUP ACCOUNT DIRECTOR: Ryan Fisher

EXECUTIVE CREATIVE DIRECTORS: Tony Davidson, Iain Tait & Kim Papworth

CREATIVES: Tom Hall and Kate Baker

CREATIVE DIRECTOR: Anders Stake, Adam Fish

CREATIVE AGENCY: W+K London

ACCOUNT MANAGER: Sophie Lake

ACCOUNT DIRECTOR: Sophy Woltman

MUSIC AND SOUND
SOUND PRODUCTION: Factory Studios

SOUND DESIGN: Jack Hallett // Anthony Moore

PRODUCER: Becky Bell

MUSIC PRODUCTION: Pitch & Sync

EXECUTIVE PRODUCER: Simon Robinson

OFFLINE
EDITOR: Dan Sherwen / Nikki Porter / Leila Gaabi

EDIT COMPANY: Final Cut

POST PRODUCTION / VFX
VFX SUPERVISOR: Jo Gutteridge / Tom Johnson

POST PRODUCTION HOUSE: Time Based Arts

PRINT / OOH
RETOUCHER: Stanley’s

PHOTOGRAPHER: Jamie Morgan

DESIGNERS: Ryan Teixeira,Tobias Bschorr, Artwork David Brodie & Indy Basra (Art)

COPYWRITER: Freddy Taylor, Philippa Beaumont, Andrew Bevan

ART DIRECTOR: Tom Hall, Tom Bender & Kate Baker (Art Direction)

ART BUYER: Maisie Willoughby

AGENT: Rosie Serlin Associates

PRODUCTION COMPANY
PRODUCTION COMPANY: Rogue Films

LINE PRODUCER: Sophie Hernandez Weldon

EXECUTIVE PRODUCER: Charlie Crompton / Orlando Wood

DOP: Ross Giardina

DIRECTOR: Mark Zibert