Le Scarecrow Suprême

O ex-jogador de futebol francês Eric Cantona se transforma em um espantalho para proteger o lúpulo, na nova campanha da marca de cerveja Kronenbourg 1664.

Na comunicação, chamada "Le Scarecrow Suprême", o atleta retorna à Alsácia (França), local de nascimento da cerveja.

A campanha tem foco no meio digital.

Ficha Técnica:

Agency: Ogilvy & Mather London
Global executive creative director: Gerry Human
Creative team: Liam Butler, Mark Harrison, Philip Sinclair, Emma Penz
Agency producer: Ruth Darsow
Managing partner: Mark Lainas
Business director: Harriet Harrison
Account team: Kerry Capps, Jordie Wildin
Planning team: Gen Kobayashi, Charlotte Walters
Production company: Smuggler
Director: Neil Harris
Producer: Jason Scanlon
Editor: John Mayes, Marshall Street Editors
Composer: Caroline Vanessa James
Publisher: Siren Publishing Ltd
Music production: Siren
Sound designer: Siren Music
Post production: Smoke N Mirrors
Post production producer: Andrew Salem