Invisible World

A marca Old Spice e a sua agência Wieden+Kennedy Portland apresentam "Invisible World" (assista abaixo), um "filme invisível", com quase nada para ser visto, exceto um fundo transparente, legendas ocasionais e alguns momentos em que aparecem pessoas - totalmente cobertas por um tecido verde.

Criada para promover o novo antitranspirante Old Spice Invisible Spray, a peça é basicamente um filme de ficção científica de mais de duas horas de duração, que combina uma ampla gama de clichês, referências da cultura pop e menções ocasionais à marca Old Spice.

Leia a matéria da Adweek na íntegra aqui.

Ficha Técnica:

Client: Old Spice
Marketing Director: Janine Miletic
Assistant Brand Manager: Eugenia Chacon

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Ashley Davis-Marshall | Matt Sorrell
Copywriter: Bertie Scrase
Art Director: Christen Brestrup
Producer: Evelyn Loomis
Integrated Production Director : Endy Hedman
Account Team: Ghada Soufan | Katie Schaller |Phil Williams
Media/Comms Planning: Melissa Meier | AJ Blumenthal | Kimberly Van | Cherish Lee | Graham Wallace
Business Affairs Manager : Kevin Moyer | Dusty Slowik
Strategic Planning : Drew Phillips | Gian Colombo | Andrew Clayton
Studio: Patrick Cahalan | Ken Berg

Audio Production
Production Company: Digital One
Audio Post Producer: Laura Ocean
Client Services: Chelsea Smith
Sound Designer: Reed Harvey, Chip Sloan, Josh Millman, Eric Stolberg
Re-Recording Mixer: Reed Harvey
Dialogue Recordist: Eric Stolberg

Animation
Production Company: Brewster Parsons
Senior Executive Producer: Sue Troyan
Executive Creative Director: Tim Davies
2D Lead: Tim Davies
CG Lead : Mike Dalzell

Content Services
Production Manager: Zoe Hoeltzel
Productionist: Jeredon O’Connor

Credits Outro Music
Vocal Arrangement: Walker
Executive Producer: Sara Matarazzo
Vocal Producer: Jacob Piontek
Vocalist: Matt Wilcox

Toy Production
Head of Print Production: Stacie Balzer
Fabrication Artist: Kevin Shaw