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Acesso exclusivo para sócios corporativos
Ainda não é Sócio do Clube de Criação? Associe-se agora!
1ª campanha da Goodby para NFL
Os fãs de futebol americano fazem quase qualquer coisa para assistir a seus times favoritos da NFL (National Football League) no Thursday Night Football, em campanha criada pela Goodby Silverstein & Partners.
Trata-se do primeiro trabalho da agência para o anunciante. Nos filmes (assista abaixo), as pessoas lutam contra dor ou mentem aos seus chefes para conseguir assistir aos jogos.
O Thrusday Football Night estreia na telinha norte-americana no dia 14 de setembro. Além da exibição pela CBS e NBC, os 10 jogos da temporada poderão ser acompanhados pelos 80 milhões de membros da Amazon Prime.
Ficha Técnica:
Client: NFL Network
Brand: Thursday Night Football
Campaign: “Miracle of Life,” “Conference Call”
Agency: Goodby Silverstein & Partners
SVP, Marketing: Julie Haddon
Director of Marketing and Creative: Jason Trautwein
Director of Marketing Production: Tony Isetta
Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Directors: David Suarez & Danny Gonzalez
Associate Creative Director: Ryan McLaughlin
Art Director: Brett Beaty
Copywriter: Ben Pfutzenreuter
Director of Broadcast Production: Tod Puckett
Broadcast Producer: Stephanie DeNatale
Director of Brand Strategy: Bonnie Wan
Brand Strategy Director: Evan Hunerberg
Broadcast Affairs Director: Judy Ybarra
Business Affairs Manager: Anna Diokno
Managing Partner: Brian McPherson
Account Director: Theo Abel
Senior Account Manager: Bhumieka Patel
Assistant Account Manager: Andrew Betoff
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen-Sarria
Producer: Mala Vasan
Director of Photography: Tim Ives
Production Designer: Jay Pooley
Editing Company: NO6 LA
Editor: Chan Hatcher
Assistant Editor: Randy Baublis
Producer: Michelle Dorsch
Managing Partner: Carr Schilling
Color: CO3 NY
Colorist: Tim Masick
Producer: Rochelle Brown
Mix: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Producer: Kayla Phungglan
Executive Producer: Susie Boyajan
VFX/Finishing: The Mill
Executive Producer: Anastasia von Rahl
Producer: Marcus Speaker
Production Coordinator: Sardor Kaziyev
Executive Creative Director: Phil Crowe
Shoot Supervisor: Phil Crowe
2D Lead Artist: Bill Higgins
2D Artists: Alex Candlish, Steve Gibbons, Matt Dobrez
Graphics: eLevel Motion
Creative Director: Mike Landry
Motion Artists: Isaac Park, Steph Sanchez, Chris Seneker
Post Producer: Jennifer de Leon