Riding Shotgun

A Lyft, que conecta motoristas e usuários de carros compartilhados por meio de um aplicativo móvel, apresenta nova etapa da campanha "Riding Shotgun", criada pela Wieden+Kennedy, que avança 135 anos para o futuro.

A atriz Tilda Swinton e o ator Jordan Peele interpretam os papéis de motorista e passageiro de uma nave espacial. Na comunicação, a empresa se posiciona como a "mais respeitável" das duas grandes companhias de viagens compartilhadas, sem mencionar o rival Uber pelo nome.

Além do comercial para TV (veja abaixo), "Riding Shotgun" também inclui uma série de filmes de 15" para as mídias sociais (veja abaixo).

Ficha Técnica:

Agency: Wieden + Kennedy New York
Client: Lyft
Campaign: “Riding Shotgun”

Executive Creative Director: Karl Lieberman
Creative Directors: Stuart Jennings, Laddie Peterson
Copywriter: Matt Simpson, Pepe Hernandez
Art Director: Alison Joseph, Blair Warren
Head of Integrated Production: Nick Setounski
Content Producers: Alison Hill, Alexey Novikov
Head of Strategy: Dan Hill
Strategy Director: Tass Tsitsopoulous
Account Team: Samantha Wagner, Jasmine Cogdell, Lee Ford
Communications Planners: Karlo Cordova, Neil Sawhney
Project Manager: Kristin Daly
Traffic Director: Sonia Bisono
Head of Business Affairs: Patrick O’Donoghue
Business Affairs: Michael Moronez, Carla Curry

Production Company: Biscuit
Director: Noam Murro
Executive Producer/COO: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Jay Veal
Production Supervisor: Jen Berry
Director of Photography: Phedon Papamichael

Editorial Company: Arcade Edit NY
Editor: Jeff Ferruzzo
Editor (Social Videos): Laurel Smoliar
Sr. Post Producer: Gavin Carroll
Assistant Post Producer: Arlene Perez
Executive Producer: Sila Soyer
Editorial Assistant: Samuel Barden

VFX Company: The Mill
VFX Flame Lead: Keith Sullivan
Nuke: James Cudahy, Ting Jung-Hsu, Vi Nguyen, Sungeun Moon
Executive Producer: Chris Kiser
Producer: La-Râ Hinckeldeyn
Production Coordinator: Ashley Goodwin
CG Lead: Ajit Menon
CG – Modeling/Texturing: Constance Bensen, Ivan Joy
CG – Animation: Hannah Lee
CG – FX: Yimo Xu
CG – Lighting/Rendering: Billy Dangyoon Jang, Juan Carlos Barquet

Telecine Company: Company 3
Colorist: Tom Poole

Mix Company: Sonic Union
Mixer: David Papa

Music: Spirit In The Sky
Artist: Norman Greenbaum