Keep it

A cerveja Bud Light, lançada no Reino Unido no início deste ano, lança nova campanha parodia estilos de vida aspiracionais retratados por muitas marcas.

Criado pela Wieden+Kennedy de Londres, o comercial "Keep it" (assista abaixo) pode ser conferido na telinha e nos cinemas britânicos até novembro.

Ficha Técnica:

Client: Andre Finamore Amaral, marketing manager Bud Light
Agency: Wieden & Kennedy London
Creative directors: Dan Norris, Ray Shaughnessy
Creatives: Adam Newby, Will Wells
Executive creative directors: Tony Davidson, Iain Tait
Group account director: Nick Owen
Account director: Will Hunt
Account manager: Holly Baker-Cliff
Planning director: Andy Wright
Planner: Harriet Lowson
Creative producer: Danny Wallace
TV producer: Richard Adkins
Production company: Sonny London
Director: Ali Ali
Producer: Tim Wild
Music & vocals: Ned Wolfgang Kelly
Post production: MPC
Post producer: Louise Unwin
Sound designer: Aaron Reynolds, Wave Studios
Voiceover artist: David Callahan