Van Gogh, Van Damme e cia.

A marca de café canadense Van Houtte, que completará 100 anos em em 2019, apresenta campanha criada pela Sid Lee.

A comunicação faz uma analogia criativa entre Van Houtte e alguns dos trabalhos de "mestres" da história, como as pinturas de Van Gogh, as sinfonias de Van Beethoven, o espacate de Van Damme e a virtuosa guitarra de Van Halen.

Além do comercial para TV (assista abaixo), a comunicação contará com material para PDV, bem como uma estratégia digital.

Ficha Técnica:

ADVERTISER
VP OF MARKETING: Caroline Losson

BRAND MANAGER: Anick Chartrand

BRAND: Stéphane Renauld (Director)

ADVERTISER: Van Houtte

CREATIVE AGENCY
STRATEGIST: Sara Patier/Pauline Rosen

PRODUCER: Johanne Pelland / Magali Loiselle

PHOTOGRAPHER: Christian Tremblay

MEDIA STRATEGY: Stacey Bermingham

CREATIVE DIRECTOR: Brian Gill

COPYWRITER: Maxime Paiement

CLIENT SERVICING: François Forget

ART DIRECTOR: Patrick Chaubet

ACCOUNT EXECUTIVE: Meggie Lavoie,Florian Pichonneau (Digital)

ACCOUNT DIRECTOR: Sylvie Crête

MUSIC AND SOUND
SOUND PRODUCTION: Cult Nation

ORIGINAL COMPOSITION: Cult Nation/Eddie Van Halen

OFFLINE
EDIT COMPANY: CAG

POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Shed

PRODUCTION COMPANY
PRODUCTION COMPANY: MOM Industries

PRODUCER: Richard Ostiguy/Mathieu Leduc

DIRECTOR: Trevor Cornish

CREATIVE DIRECTOR: André Turpin (Photo director)