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Out of Nowhere

Kia cutuca Lexus, em campanha

30.10.17

A Kia apresenta o novo modelo Sorento 2018, em campanha criada pela David&Goliath.

O comercial "Out of Nowhere" (assista abaixo), mostra um homem dirigindo um RX 350, da Lexus, por uma rodovia no deserto. Logo, fica claro que há algo que atravessa a paisagem: um Kia Sorento.

Quando parece que os dois SUVs vão se encontrar, o Sorento atravessa a estrada do deserto em frente ao Lexus, deixando o concorrente em uma nuvem de poeira. O motorista do Lexus diminui, enquanto o Sorento avança para o horizonte.

Além do filme para TV, a comunicação contará com suporte de peças para mídia digital e social.

Ficha Técnica:

Agency: David&Goliath

Founder & Chairman: David Angelo

President: Yumi Prentice

Chief Creative Officer: Bobby Pearce

Chief Strategic Officer: Wells Davis

Co-Pilot/Creative Director: Mark Monteiro

Executive Creative Director: Gustavo Sarkis

Group Creative Director: John Davis

Creative Director: Basil Cowieson

Creative Director: James Cohen

Managing Director: Jeff Moohr

Account Director: Jay Mattingly

Account Supervisor: Kylie Lemasters

Assistant Account Executive: Jaime Gullas

Director of Strategic Planning: Andrew Lynch

Associate Planning Director: Ed Gibson

Director of Broadcast Production: Paul Albanese

Broadcast Producer: Marisa Bursteen

Associate Director of Project Management: Genie Lara

Senior Project Manager: Amy Chiang

Executive Director, Business & Legal Affairs: Rodney Pizarro

Talent Manager: Jason DelosSantos

Product Information Manager: Russ Wortman

Production Company: Smuggler

Director: Mark Molloy

Co-Founder: Patrick Milling Smith

Co-Founder: Brian Carmody

Executive Producer: Shannon Jones

Chief Operating Officer: Andrew Colón

Line Producer: Karen O’Brien

Director of Photography: Eric Treml

Editorial: Spinach Editorial

Editors: Leo Scott (Courtesy of Cartel)

Assistant Editor: Vanessa Yuille

Executive Producer: Jonathan Carpio

Producer: Cristy Torres

Visual Effects: JAMM

Executive Producer: Asher Edwards

Producer: Ashley Greyson

VFX Supervisor/Lead Compositor: Jake Montgomery

Flame Artist: Toby Brockhurst

Flame Artist: David Hernandez

Lead CG FX: Zachary DiMaria

Music/Sound Design: Human

Executive Producer: Jonathan Sanford

Creative Director: Craig DeLeon

Composer: Matthew O’Malley

Out of Nowhere

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