Love Notes

Como parte da campanha "Start with Healthy", a BBDO de Nova York apresenta novo comercial para a seguradora Humana.

O filme "Love Notes" (assista abaixo) mostra um idoso levantando da cama às 6h para fazer sua corrida matinal. Mas o personagem não pratica o esporte de maneira linear, ele segue à frente alguns passos, recua outros, numa trajetória que parece estranha, à primeira vista.

No final, o comercial revela o motivo pelo qual sua corrida não é convencional.

Ficha Técnica:

CLIENT: Humana

AGENCY: BBDO New York

SPOT: “Love Notes”

David Lubars, Chief Creative Officer, BBDO Worldwide

Greg Hahn, Chief Creative Officer, BBDO New York

Tim Bayne, Executive Creative Director

Bryan Barnes, Associate Creative Director/Art Director

Nedal Ahmed, Associate Creative Director/Copywriter

Diane Hill, Executive Producer

Melissa Chester, Music Producer

Shelley Bloch, Business Manager

Peter McCallum, Senior Director

Natalie Connelly, Account Director

David Ritter, Account Director

Melissa Blache, Account Executive

Production Company: Superprime

Malloy Brothers, Director

Colleen O’Donnell, Executive Producer

Nina Huang, Line Producer

Menno Mans, Director of Photography

Editorial Company: Rock Paper Scissors

Eve Kornblum, Executive Producer

Lisa Barnable, Producer

David Brodie, Editor

Joseph Tuzzolino, Assistant Editor

Telecine: Company 3

Tom Poole, Telecine Artist

Alexandra Lubrano, Producer

Conform/Finishing: A52

Edward Reina, Conform Artist

Barbara Kontarovich, Producer

Sound Design: Rock Paper Scissors

David Brodie, Composer

Lisa Barnable, Producer

Audio Finishing: Sound Lounge

Tom Jucarone, Engineer

Mike Gullo, Producer