21 anos depois

A marca de confeitos de chocolate M&M's apresenta uma sequência para seu comercial de Natal de 1996, que mostrou o Papai Noel desmaiando quando inesperadamente encontrou dois personagens confeitos M&M's. O Vermelho desmaiou em seguida, deixando o Amarelo com um olhar preocupado (assista aqui).

Vinte e um anos depois, a Mars traz a continuação da história, que retoma o conto no momento em que o Bom Velhinho e o Vermelho caem. Em seguida, o Amarelo diz: "eu tenho que salvar o Natal!" e começa a entregar os presentes errados para pessoas de todo o mundo.

Confira abaixo o comercial de 90 segundos, criado pela CLM BBDO na França, com suporte da BBDO de Nova York.

Ficha Técnica:

Client: M&M’s/Mars Wrigley Confectionery
Spot: Faint 2: A Very Yellow Sequel
Territories: Europe (Italy, Netherlands, Ireland, Austria, France), Ukraine, Kazakhstan, Belarus, Russia, Mexico, U.S., Canada, (China TBC).
Media: TV/Internet/Industrial
Formats: 90/60/30/20/15/2x6s

Agency: CLM BBDO, BBDO NY

Creatives
CCO: Matthieu Elkaim
Art Director: Ben Davidson
Copywriter: James Gebler
Other Credits: Tim Bayne (EVP, Executive Creative Director BBDO NY), David Lubars, CCO, BBDO Worldwide

Account
CLM BBDO Vice President: Julien Lemoine
Group Account Director: Judith Romero
Account Manager: Lucie Lavrard
Other Credits: Susannah Keller (EVP, Global Account Director BBDO NY)

Strategic Planning
European Strategic Planner: Véronique Bernard

Production
Production house: La Pac
Director: Reynald Gresset
Producer: Jerome Denis
BBDO Paris Head of production: Julien Sanson
TV Producer: Annabel Dauphin
Post producer: Pierre Suengas
Executive production house: Icon films Bucharest Romania
Post production house: Digital District
3D Animation production house: House Special (Director: Kirk Kelly)

Communications
BBDO Paris head of communications: Lauren Weber
Other Credits: Roy Elvove (EVP, Corporate Communications Director, BBDO North America)

Media Agency
Global Brand Director at Mediacom Global: Archana Kumar

Mars Wrigley Confectionery
VP Marketing Mars Chocolate Europe and Eurasia: Michael Magee
Regional Brand Director M&M’s Europe and Eurasia: Wendie Rosing
Acceleration Marketing VP Europe: Matthew Graham
Global Brand Director M&M’s: Rainer Struck
U.S. M&M’S Brand Director: Allison Miazga-Bedick