Perfect Gift

Três novos comerciais de Natal da rede varejista norte-americana Macy's integram a campanha criada pela BBDO de Nova York e que teve início com o filme "Lighthouse", lançado em meados de novembro (leia e assista aqui).

As novas peças deixam de lado os elementos clichês dessa época, como Papai Noel, elfos e renas, para narrar histórias de pessoas reunidas pelo "presente perfeito".

Na ficha técnica estão os brasileiros Danilo Boer e Marcos Kotlhar, ambos diretores executivos de criação da BBDO de Nova York.

Ficha Técnica:

Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Danilo Boer, Marcos Kotlhar
Senior Creative Directors: Matt Brink, Adam Livesey
Executive Producer: Diane Hill
Producer: Meredith Pariano
Business Affairs: Nancy Espinal
Director of Music: Rani Vaz
Group Planning Director: Lindsey Gonnella
Planning Director: Jennifer Hunley
Communications Planning Director: Nicole Landesman
Communications Planner: Julie Naidu
Senior Account Director: Corey Cirillo
Account Director: Lauren Munilla
Account Manager: Justin Perrelli
Account Executive: Charlie Kunze
Assistant Account Executive: Maddy Bell
Production: Arts & Sciences
Director: Sean Meehan
Managing Partner, EP: Marc Marrie
Partner, Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Sam McGarry
Editorial: Work
Editor: Ben Jordan
Assistant Editor: Micah Chase
Executive Producer: Erica Thompson
Post Production / EFX: Blacksmith
VFX: Charlotte Arnold
Music: Barking Owl Sound
EP: Kelly Bayett
Producer: KC Dossett
Sound Mixing: Sound Lounge
Mixer: Tom Jucarone