Big Mac x Bacon

O McDonald's Canadá está promovendo o seu sanduíche "Big Mac x Bacon Limited Edition Collaboration" com comerciais monocromáticos (assista abaixo), que apresentam pretensiosos "especialistas" culturais "filosofando" sobre a união de dois hambúrgueres de carne com tiras de porco curado com sal.

"Nós nos inspiramos em como uma empresa de moda poderia lançar uma coleção exclusiva", declara Antoinette Benoit, chief marketing officer do McDonald's.

A comunicação tem assinatura da canadense Cossette.

Ficha Técnica:

Client: McDonald’s Restaurants of Canada Limited
Chief Marketing Officer & SVP: Antoinette Benoit
Senior Advertising & Media Manager: Hope Bagozzi
Senior Marketing Manager: Jean Guillaume Bertola
National Marketing Manager: Rebecca Smart
Regional Marketing Supervisor: Mélissa Hains
National External Communications Manager: Adam Grachnik

Agency: Cossette
Title: Big Mac x Bacon Limited Edition Collaboration
Chief Creative Officers: Carlos Moreno, Peter Ignazi
Group Creative Director: Simon Clancy
Creative Directors: Ed Morris, Troy McGuinness, Patrick Michaud
Art Director: Spencer Dingle
Copywriters: Jordan Hamer, Ben Duquette
Designers: Oleg Portnoy, Eric Wood
Agency Producers: Barb Gibson, Marie-Pier Poulin
Content Strategist: Youri Hollier
Director, Strategy: Jon Crowley
VP, Strategy: Scott McKay
Account Executives: Yvonne Li, Michaela Crompton
Account Supervisor: Asmait Hailu
Account Director: Lindsay Mertiri
Group Account Director: Serene Gaspar
SVP, Managing Director: Kathy McGuire
Product Manager: Chloe Drolet
Studio Director: Raquel Mullen
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Graham Washer
Senior Digital Project Manager: Jeff Maynard

Production House: FRANK Content
Director: Craig Brownrigg
Line Producer: Marie Robertson
Executive Producer: Danielle Kappy
Director of Photography: Stuart Campbell
Food Stylists: Carol Brown, Noah Witenoff

Colour/Transfer Facility: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Kevin Wu
Online Facility: Alter Ego
Executive Producer: Cheyenne Bloomfield
Motion Graphics Designers: Ian Flaig, Rob Fisher
VFX Artists: Steven McGregor, Andres Kirejew
VFX Assistant: Sebastian Boros

Casting: Mann Casting
Casting Director: Steven Mann

Offline Edit: Married to Giants
Editor: Raj Ramnauth

Audio House: Berkeley Inc.
Audio Engineer: Jared Kuemper

Photography: Fuze Reps
Photographer: Carlyle Routh
Production House: Soda
Executive Producer: Mina Jang
Photographer: Nick Hall-Wood

Media Agency: OMD
Strategy Supervisor: Logan Lindsay
Digital Specialist: Kyla Ames
Account Manager: Kathy O’Meara
Vice President Group Director Broadcast: Doug Scott

PR Agency: Weber Shandwick
Director, Client Experience: Lauren Thomson
Senior Art Director: Brendan Watson
Supervisor, Integrated Media: Nare Tutundjian
Senior Associate, Integrated Media: Fatma Othman