#BlingMacContest

O McDonald's convida o público a escrever algumas palavras de amor para o Big Mac (e suas versões Big Mac Jr. e Grand Big Mac) no Twitter, com a hashtag #BlingMacContest.

Os participantes têm a chance de ganhar o "Bling Mac", que é um anel de ouro 18k, com sete camadas que representam os ingredientes do sanduíche, incluindo safiras na cor laranja, como se fossem o molho especial do sanduíche.

Apenas um fã do hambúrguer ganhará o prêmio, assinado por Nadine Ghosn e avaliado em US$ 12.500 (confira o vídeo, abaixo).

A campanha também conta com o "Big Mac Hero", um game de vídeo de 8 bits. Usando saltos de energia, o internauta deve conquistar o máximo de Big Macs para provar seu amor ao sanduíche, evitando outros alimentos, como pizza e tacos.

Big Mac Hero foi desenvolvido com as plataformas Reddit e Snapchat.

A We Are Unlimited assina várias ações que integram a campanha e a Golin lidera o esforço do Bling Mac.

Ficha Técnica:

Big Mac Event 2018

Client: McDonald’s US
McDonald’s US Chief Marketing Officer: Morgan Flatley
McDonald’s US Marketing Sr. Director: Julie Wenger
McDonald’s US Corporate Relations, Sr. Vice President: Jano Cabrera
McDonald’s US PR & Brand Engagement, Director: Molly McKenna
McDonald’s US Global Corporate Communications Sr. Manager: Terri Hickey
McDonald’s US Marketing Manager – Brand and Content Content: Anna Sawicki
McDonald’s US Marketing Manager – Digital Campaigns and Content: Emily Charron
McDonald’s US Marketing Manager – Brand and Content: Faizan Tahir
McDonald’s US Marketing Media Manager: Jamie Krinsky
McDonald’s US Marketing Operations Manager: Brittany McDonough
McDonald’s US PR & Brand Engagement, Manager: Emily Lyons
McDonald’s US Media Relations Manager: Andrea Abate
McDonald’s US Communications, Supervisor: Jessica Schulze
McDonald’s US PR & Brand Engagement, Supervisor: Trent Stafford

Creative Agency: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Chief Production Officer, We Are Unlimited: Jon Ellis
Chief Delivery Officer, We Are Unlimited: Denis Budniewski
Group Account Director: Chris Bergen
Account Director: Mary Ashley Chenoweth
Account Supervisor: Carly Richter
Assistant Account Executive: Kylee Shelhamer
Executive Creative Director: A. Chris Moreira
Executive Creative Director: Mark Schöller
Associate Creative Director: Jonathan Pliego
Associate Creative Director: Jon Leachman
Narrative Strategist: Noemi Garcia
Integrated Producer: Beata Wolankiewicz
Senior Social Strategist: Becca Toth

PR Agency: Golin
Group Creative Director: Mike D’Amico
Associate Creative Director: Drake Paul
Associate Creative Director: Jeff Roy
Executive Director: Meghan Phillips
Media Director: Samantha Klein
Digital Director: Josh Rangel
Planning Director: Lisa Heidkamp

Bling Mac Jewelry Designer
Nadine Ghosn

Production for Bling Mac
Agency/Line Producer: Megan Guerrant
Director of Photography: Jamieson Mulholland
1st AC: Mitch Buss
Gaffer: Steve Semkiw
Props: Geoff Binns-Calvey
Art Dept: Brian DuPont
Editor: Aaron Fronk
Audio Engineer: Joe Flood

Digital Media Agency: Resolution Media
Advertising Strategist: Samantha Culbertson
Associate Director, Advertising: Samantha Bartucci
Associate Director: Eric Dornbrook

Media Agency: OMD Media
Group Director: Maggie Checinski
Associate Director: Gabe Heller
Strategist: Brittney Lutz

AACM Agency: Agency: Burrell
Executive Creative Director: Rebecca Williams
Account Director: Nashonna Griffin

ACM Agency: IW
Account Director: Flora Zhao
Associate Creative Director: Harry Truong
Associate Creative Director: Sisi Zhang

HCM Agency: Alma
Account Executive: Maria Hodgson
Executive Creative Director: Jorge Murillo

HCM Social: Boden
Account Supervisor: Natalie Asorey
Associate Director: Kaitlin LaBruzzo